1971 Mark Iii Mini Cooper "s" on 2040-cars

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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt

2020 Mini Cooper models see a price jump across the board

No matter what Mini model you may have had your eyes on, they all get more expensive for the 2020 model year. Most new Minis increase by $1,500, including every version of the 2020 Mini Hardtop (two-door and four-door versions) and the convertible. As such, the cheapest Mini, the 2020 Mini Cooper Hardtop two-door, now starts at $24,250 including destination fees. Pricing for the Clubman and Countryman models varies more. The Clubman actually drops the base non-S version, leaving just the S and and John Cooper Works versions. The S trims jump $2,000, while the John Cooper Works Clubman climbs $3,500. That bigger price increase does also come with a substantial increase in power and torque, going from 228 horsepower and 258 pound-feet of torque to 301 horsepower and 331 pound-feet of torque. The Countryman retains all its models, and most have the $1,500 price increase like the smaller Hardtop and Convertible versions. The exceptions are the Cooper S E Countryman plug-in hybrid, which only increases by $1,000, and the John Cooper Works which jumps $3,600. The hybrid gets a bigger battery, going from 7.6 kWh to 9.6, bringing electric-only range up 4 miles to 16, and the John Cooper Works Countryman gets the same 301-horsepower engine as the Clubman. Aside from the John Cooper Works and hybrid drivetrain upgrades, there aren't many other major changes to the Mini lineup. All Minis now get a group of driver assist features called "Active Driving Assistant," which includes adaptive cruise control, automatic high-beams and automatic emergency braking. Also, the six-speed automatic available on Cooper and Cooper S models is now being replaced with a seven-speed dual-clutch automatic. For the full breakdown of prices, check out the chart below.