1969 Classic Mini Cooper on 2040-cars

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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini STRIP gets Paul Smith's help with graceful sustainability

For the 40th anniversary of the original Mini in 1999, British designer Paul Smith created a vintage two-door Mini overlaid with the multicolored stripes he's known for. You can buy still buy a set of his "Artist Stripe" Mini-Car Cufflinks at the Paul Smith site. For Mini's newest collaboration with the knighted Royal Designer for Industry, the partnership dropped the "e" from "stripe" to create the one-off Mini STRIP concept. Given the tagline "Sustainable design with a twist," if you wanted to show off the possibility of combining high design with unprocessed, renewable materials, the Mini STRIP is a sensational way to do it.  The project started with the steel bodyshell of a battery-electric Mini Cooper SE. Everything added to the shell needed to satisfy the themes of simplicity, transparency, and sustainability, which meant eliminating anything that could be eliminated, and rethinking the materials and forms of the rest. Outside, the STRIP bears its naked steel, complete with the grinding marks from the finishing process. There's naught but a layer of transparent paint to shield the metal against corrosion. The duller, contrasting hue in places like the front and rear apron and hood intake are from 3D-printed parts. The grille trim has been fashioned from recycled Perspex, same as the panoramic roof and the aero covers on the wheels. The silver screw heads in the black trim are intended to highlight and ease the process of dismantling the car when it's time for bits to be recycled. The only color outside is a splash of neon green that hides under the charging port cap. The cabin hardware is nothing but the indispensable, lightly trimmed. Smith insisted on painting the steel shell a vivid blue. The instrument panel is a single semi-transparent piece, a smartphone replacing Mini's usual large center gauge. The only switchgear consists of five toggles hanging above the area that's clearly missing its center tunnel. The dash and upper door pads, plus the sun visors, are made from recycled cork without any synthetic filler. The door pulls are wound climbing cord, the door openers made of milled, recyclable aluminum, same as the steering wheel spokes. The seat surfaces and piping are knitted fabric, tying in with mesh panels used on the lower doors, the airbags running along the roof, and the cover over the airbag in the steering wheel. That wheel is wrapped in bicycle tape, a nod to Smith's taste for cycling.

2015 Mini Cooper S does best gymkhana impersonation in Malaysia

Mini Malaysia wants you - at least those of you in Southeast Asia - to know that the new Mini has a riptide of adrenaline and sharp teeth underneath its larger, more ergonomically efficient exterior. To make the point it enlisted the aid of Putrajaya roads, local agency Saatchi & Saatchi Arachnid and four local action sports stars: Fizzy, Shuk, Rizlan and Nasa.
A bog standard Mini Cooper S is the star, its 192-horsepower engine and rollcage-free cabin reinforcing the message that you can do the same thing in a model right off the showroom floor... if you happen to have the same skills as Ivan Khong, the Malaysian Gymkhana Champion behind the wheel. You can read the backstory in the press release and watch how it all comes together in the video below.