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Electric Mini tows a Boeing 777 airplane, because why not?

Car manufacturers seem to love hitching up to massive planes. Even Mini is getting onboard with the trend, and it's using a camouflaged version of the electric Mini on its way. Now, we saw the Mini Cooper S E completely uncovered a few days ago in spy photos, so make sure to check those out to see what the car will really look like. If it's the plane pulling you're after, watch the video above. Mini collaborated with Lufthansa on this one. The airliner provided a Boeing 777F freight aircraft for the stunt. That airplane has an unladen weight of approximately 150 tons, or just about 300,000 pounds. Needless to say, it's safely over whatever towing rating Mini is going to give its electric car. This Mini doesn't pull the airplane far, but it's enough to prove the brand's point: Electric equals lots of torque. Like we mentioned before, others have pulled off a similar stunt. A few notable examples include the Toyota Tundra towing the space shuttle for 12 miles, Porsche hauling an Airbus 380 with various Cayennes and then a Tesla Model X pulling a Boeing 787-9 Dreamliner. The Model X is most like Mini's stunt, since it's also an electric vehicle. We'll note that the airplane towed by the Mini is also far lighter than that towed by the Tesla. Still, to have enough torque and traction to move a 300,000-pound airplane is impressive, and if nothing else, it's entertaining to watch. Reports have indicated that the new electric Mini will share the BMW i3's powertrain and battery pack, so that means it may have required only 168 horsepower and 184 pound-feet of torque to pull this off.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini reveals Untold, Resolute and Untamed special editions for 2023

Mini is aggressively stepping into the world of special editions for its 2023 model year lineup, and it’s revealing three of them today. They include the Untold Edition, Resolute Edition and Untamed Edition. Not all special editions are available on all models, but every model gets at least one special edition To our delight, all of these models are legitimately interesting in their appearance, so letÂ’s dive right into it. Mini Untold Edition The Untold Edition is specifically for the Clubman, and you can spec it on the modelÂ’s performance trims, including the S, S All4 and John Cooper Works. ItÂ’s the flashiest of the three special editions, and much of that can be attributed to the 18-inch “Refined Brass” and black two-tone wheels. This wheel is exclusive to the Untold Edition, and itÂ’s bound to turn heads. The exterior is done in Sage Green paint, but Mini has done something a little special to further separate the exterior from normal Clubmans by color-matching the plastic cladding to the exterior paint. This is done by dyeing it during production, and it visually lowers the ride height by giving the whole car a generally uniform color. Other trim pieces are done in either “Refined Brass” or glossy black to give a premium and sinister look. You get some intriguing hood and roof stripes, and the side scuttles are 3-D-printed with a unique pattern. Mini attacks the interior by installing leather seats in a paint-matching Sage Green with contrasting seams and piping. YouÂ’ll see Sage Green accents on the dash, and the air vents mimic exterior trim in Refined Brass. YouÂ’ll find “Untold Edition” logos in a few different places, like the steering wheel and side sills. The Mini Cooper S Clubman Untold Edition starts at $42,500. ItÂ’s based on the top-rung Iconic trim (just like the other special editions announced today), which means it comes loaded with most any option you might want. If you desire the JCW version, the price jumps to $49,750. Mini is allowing you to spec these special editions by just adding a separate option package onto the car. For example, a regular Clubman S is made into an Untold Edition via a $2,250 package. Mini Resolute Edition The Resolute Edition can be applied to the widest range of Minis, including the Cooper S Hardtop 2 Door, Cooper S Hardtop 4 Door, Cooper S Convertible and Cooper SE. Yes, this is the one you can get if you want the electric Mini SE.