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Mini's not-so-mini Urbanaut minivan concept comes to life

BMW-owned Mini showcased one way it could branch out into new segments when it unveiled the Vision Urbanaut concept in late 2020. At the time, the design study existed merely in a series of digital renderings. It hasn't been approved for production yet, but it was recently transformed into a real concept car that people can experience. Executives argued the idea of an electric Mini minivan isn't as far-fetched as it might sound. "We have developed an idea of how we can take the Mini attributes — as here, with the focus on the clever use of space — into the future of mobility and interpret them in a typically Mini way," said company boss Bernd Korber. Clever use of space was the original Mini's claim to fame thanks in part to an ingenious drivetrain layout, and the Urbanaut takes it to a new level. Longer than a Countryman and shaped like the box it came in, it offers a lounge-like cabin that can be configured in a variety of different ways depending on the number of passengers it's carrying, and whether someone is driving. Mini created three profiles called Chill, Wanderlust, and Vibe, respectively. Chill lets the passengers relax, work, or sleep with minimal distractions while the Urbanaut drives itself. In this mode, the instruments and switches on the dashboard are hidden out of sight to make users feel like they're in a living room, not in a car. Wanderlust allows passengers to choose whether they want to drive or be driven. Vibe may as well be called Party; it configures the Urbanaut's lights and screens to make users feel like they're in a club. Alternatively, users can configure their own driving profile thanks to a feature named My Moment. While the Urbanaut doesn't look like a traditional Mini, it will (hopefully) smell like one. For the first time, Mini is linking its brand identity to a fragrance. We can't convey a smell over the internet, there's not an app for that yet, but we're told it is refreshing and discreet. It's accompanied by a welcome sound that greets users as they enter the cabin. Mini will present the Urbanaut concept to the public for the first time at the Digital-Life-Design (DLD) Summer Conference opening July 1 in Munich, Germany. What happens next hasn't been revealed yet. While we'd be surprised to see it land in showrooms, something like it could zig-zag across major cities in the coming years. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

2020 Mini Countryman Review & Buying Guide | The big Mini is still fun

The 2020 Mini Countryman manages to keep most of the fun character of the regular Mini Hardtop, but with the practicality and style of a small crossover. How small, though? It's definitely among what we'd classify as subcompact models, but given its level of engineering, interior quality and, perhaps most obviously, its price, the Countryman fits well above mainstream models like the Hyundai Kona or Kia Soul, but doesn't quite reach the luxury rungs where the Mercedes-Benz GLA-Class, BMW X1, and the Audi Q3 reside. Given that in-betweener status and its quirky design aesthetic, the Countryman is bit hard to classify or stack up with competitors on an apples to apples basis. Best to think of it as an alternative, then, and focus on the things it does well. Most of all, it’s one of the best handling, and most fun-to-drive subcompact crossovers on the market – luxury or otherwise. It can be had with a number of peppy turbo engines, including a certified hot hatchback-grade 301-horsepower engine for the John Cooper Works. It also has a roomy interior with solid quality and characterful details. And although it's very expensive when compared to the Souls of the world, with a base price of just under $30,000, it starts at thousands less than those luxury models. So it may be tough to classify, but it's still worth a look.  What's new for 2020? Two of the more niche Countryman models see significant updates. The John Cooper Works model gets the aforementioned new turbocharged 2.0-liter four-cylinder making 301 horsepower and 332 pound-feet of torque. The Cooper SE Countryman plug-in hybrid gets longer electric range, going from 12 miles to 18 miles thanks to a higher capacity 9.6-kWh battery. Fuel economy with a drained battery also rises from 27 mpg to 29. On other Mini Countryman models, the manual transmission has been dropped altogether, leaving two different automatic transmission choices. What's the Countryman's interior and in-car technology like? The Mini Countryman has a cabin with as much whimsy as you would expect for the brand. Though the speedometer has long since moved to the steering column, the dash continues to have a giant center circular motif as a tribute to past models. Vents, door handles and more have funky shapes, and Mini employs a wide array of plastics of different grains and colors to keep things interesting and looking premium, even if the plastics themselves feel average to the touch.