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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Ford Announces Free Brake-Pad Offer If Customers Stop By Dealers

These days, when you buy a new car, it's not unreasonable to expect a certain period of free maintenance to come along as well. Sometimes this is through the life of the warranty, in other cases a little less. But Ford Motor Company is going beyond those deals for at least one part of its cars. As of now, if you buy a set of Motorcraft brake pads for a Ford, Lincoln or Mercury model, you get free replacements for as long as you own the vehicle. The offer is good at Ford or Lincoln dealers and Quick Lane Tire & Auto Centers. "We will replace the pads for as long as you own the vehicle," said Elizabeth Weigandt to Autoblog. She did clarify that the Motorcraft pads are generally for models from the '90s or newer. Also, to take advantage of this program, a person must return to the same dealer each time to get the free parts. Of course, Ford isn't just handing out brake pads to anyone who walks by; there are certain stipulations. First, the components have to be worn down to less than three millimeters to be eligible, and the buyer still has to pay for the labor to install them. If the model is used as a fleet vehicle for commercial purposes like as a taxi or limousine, this offer also doesn't apply; the same thing for racecars. On the plus side, if you recently bought a set of pads from one of the participating locations, you're still in luck. The deal covers parts purchased as of July 1. "This program reflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle," said Frederiek Toney, President of Ford Customer Service, in the company's announcement of the offer. Scroll down to read the all the details.

Car Stories: Owning the SHO station wagon that could've been

A little over a year ago, I bought what could be the most interesting car I will ever own. It was a 1987 Mercury Sable LS station wagon. Don't worry – there's much more to this story. I've always had a soft spot for wagons, and I still remember just how revolutionary the Ford Taurus and Mercury Sable were back in the mid-1980s. As a teenager, I fell especially hard for the 220-horsepower 1989 Ford Taurus SHO – so much so that I'd go on to own a dozen over the next 20 years. And like many other quirky enthusiasts, I always wondered what a SHO station wagon would be like. That changed last year when I bought the aforementioned Sable LS wagon, festooned with the high-revving DOHC 3.0-liter V6 engine and five-speed manual transmission from a 1989 Taurus SHO. In addition, the wagon had SHO front seats, a SHO center console, and the 140-mph instrument cluster with mileage that matched the engine. When I bought it, that number was just under 60,000 – barely broken in for the overachieving Yamaha-sourced mill. The engine and transmission weren't the only upgrades. It wore dual-piston PBR brakes with the choice Eibach/Tokico suspension combo in front. The rear featured SHO disc brakes with MOOG cargo coils and Tokico shocks, resulting in a wagon that handled ridiculously well while still retaining a decent level of comfort and five-door functionality. I could attack the local switchbacks while rowing gears to a 7,000-rpm soundtrack just as easily as loading up on lumber at the hardware store. Over time I added a front tower brace to stiffen things a bit as well as a bigger, 73-mm mass airflow sensor for better breathing, and I sourced some inexpensive 2004 Taurus 16-inch five-spoke wheels, refinished in gunmetal to match the two-tone white/gunmetal finish on the car. That, along with some minor paint and body work, had me winning trophies at every car show in town. And yet, what I loved most about the car wasn't its looks or performance, but rather its history. And here's where things also get a little philosophical, because I absolutely, positively love old used cars. Don't get me wrong – new cars are great. Designers can sculpt a timeless automotive shape, and engineers can construct systems and subsystems to create an exquisite chassis with superb handling and plenty of horsepower. But it's the age and mileage that turn machines into something more than the sum of their parts.