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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Junkyard Gem: 1955 Mercury Montclair Coupe

I find plenty of 1950s Detroit vehicles in the big self-service car graveyards I frequent, but most of them are fairly ordinary sedans that never stood much chance of getting fixed up and put back on the road. Such is not the case with today's Junkyard Gem, which is a top-trim-level, heavily optioned hardtop coupe from one of the most desirable model years of the tailfins-and-chrome postwar era. Nearly every Mercury model ever made was a Ford model with some cosmetic changes applied, and the '55s looked very similar to their mechanically identical Ford brethren. In 1955, the new Mercury came in three trim levels: the entry-level Custom, the medium-zoot Monterey, and the glitzy Montclair. Each was available as a hardtop coupe and four-door sedan, with wagon versions of the Custom and Monterey. The Montclair could be purchased as a convertible or with the wild "Sun Valley" glass roof. The Montclair got its own line of hallucinogenic two-tone interiors, in order to make the daily lives of Europeans feel even more gray and penurious (the UK only dropped food rationing in 1954, and the two Germanies were still clearing the rubble of their blown-up cities). This car's upholstery has been bleached by decades of sitting outside in the harsh High Plains climate, but it started out as vivid red and white "Chromatex" fabric. The list price on this car was $2,631, or about $29,200 in 2022 dollars. The Sun Valley and convertible Montclair each cost $2,712 ($30,100 today). Ford didn't offer a corresponding hardtop coupe in 1955, though the Fairlane Crown Victoria two-door did look extremely snazzy (and cost a mere $2,302— $25,545 now— with the same V8 engine as the Monterey). Meanwhile, Oldsmobile offered the handsome 88 Super Holiday Coupe for $2,714, though the Montclair had the more powerful engine. Oldsmobile had been selling new cars with overhead-valve V8s since the 1949 model year, while Ford didn't ditch the Model A-era flathead V8 for new U.S.-market cars until the 1954 model year (you could buy a new Simca Esplanada in Brazil with an Ardun-headed Ford V8-60 all the way until 1969). GM's Chevrolet Division got all the press in 1955 with the introduction of the brand-new small-block V8 engine, but Ford's 292-cubic-inch (4.8-liter) Y-Block V8 made more power than the 265-cube (4.3-liter) Chevy and the 324ci Olds Rocket 88.

Junkyard Gem: 1981 Mercury Cougar XR-7

The story of the Mercury Cougar involves more plot twists and unexpected digressions than that of just about any other Detroit car, with successive Cougar generations based on the Ford Mustang (1967-1973), the Ford Torino and/or Thunderbird (1974-1979), various Fox Fords including the Thunderbird (1980-1988), the MN12 Thunderbird/Lincoln Mark VIII (1989-1997), and the Ford Mondeo (1999-2002). There were wagon and sedan Cougars for brief periods, just to confuse everybody, and the rakish XR-7 Cougars sometimes lived on different platforms from their ordinary non-XR-7 counterparts. I think the Late Malaise Era Fox XR-7s are among the most interesting of the bunch, so I was quite excited to spot this tan-over-gold '81 in a Denver yard. I tried to count the number of screaming-cat badges on and in this car and gave up once I hit a dozen. The steering wheel, door panels, C pillars, center console, and — of course — the hood ornament all boast snarling felines. Earlier Cougars had emblems showing full side views of stalking catamounts, but the Cougar logo for the 1980s showed just the head. This car got the optional center console, which I hear is quite a rarity. You had to pay $174 extra (that's around $513 in 2020 dollars) for an AM/FM/cassette audio system in the '81 Cougar, but at least the air conditioning was standard equipment. Believe it or not, thieves used to steal these radios. Kumpf Lincoln-Mercury still exists in Englewood (as Landmark Lincoln), and the yard that now houses this car can be found just 15 miles up Broadway on the north side of Denver.  The padded landau roof hasn't fared so well beneath the fierce Colorado sun, but overall this car seems very solid. Sadly, only the Mustangs and (once in a long while) Fairmonts get much love from the Fox Ford crowd these days. Three Mercury "wire wheel" hubcaps and one from a Lincoln. The base engine in the 1981 XR-7 was the "Thriftmaster" 200-cubic-inch (3.3-liter) straight-six, but very few XR-7 buyers would have refrained from checking the box for one of the two optional Windsor V8s. I can't tell if we're looking at the 255-cubic-inch (4.2-liter) version or the 302-cubic-inch (5.0-liter) one here, but real-world drivers might not have noticed the difference between the 120-horse 255 and the 130-horse 302, anyway. The non-XR-7 Fox Cougars had five-speed manual transmissions as base equipment (which nobody wanted), but all 1981 XR-7s had automatics.