2006 Mercury Grand Marquis Sedan 4-door 4.6l on 2040-cars

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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Report: Last Mercury for retail business built on Sunday

Ford is already well into winding down its Mercury line, and the autoamker has announced that the very last of the soon-to-be dead brand's products built for retail sales was manufactured on Sunday, October 3. The final Mercury Mariner rolled off of the assembly line at the company's Kansas City facility, putting an end to a brand with over 70 years of history behind it.
Even after the Mariner heads off into the automotive sunset, Ford says that it will continue to manufacture a handful of Mercury models for fleet and government service for a while longer, though mum's the word on how long we can expect that practice to continue.
Interestingly enough, according to USA Today, most incentives on Mercury vehicles have all but dried up, even as the brand's August production increased by 120 percent compared to July's figures. Instead of cash on the hood, some areas are offering no-cost maintenance or similar programs. Even so, Mercury has continued to out-sell Lincoln right to the end - besting Ford's luxury arm's sales by nine percent in August.

The AM37 is literally the Aston Martin of boats

While sports car companies such as Porsche and Lamborghini are looking to SUVs to expand their offerings, Aston Martin has taken a page from Mercedes and designed a boat. Specifically, it's a 37-foot powerboat appropriately named the AM37. The boat was developed with help from Mulder Design and Quintessence Yachts, and is available in two different versions, both of which should the aquatic equivalent of Aston Martin performance. The standard AM37 is available with two different pairs of engines from Mercury, either 370-horsepower diesel engines or 450-horsepower gas engines. If that's not enough, Aston also offers the AM37S, which comes with a pair of 520-horsepower gasoline Mercury engines. Like road-going Astons, this boat is absolutely gorgeous. The lines are simple, crisp and clean. It features a beautiful wood deck, and an impressive double-curved, single-piece glass windshield. And if you get tired of the sun, the AM37 features a powered, carbon fiber bimini top. The interior completes the package with a carbon fiber dashboard, lots of leather and polished steering wheel, throttle and joystick. It's also incredibly well-equipped with seating for eight, air conditioning, mood lighting, refrigerator, microwave, coffee maker, a bed that folds out from the table, and even a bathroom. Aston Martin didn't release pricing or availability for the AM37. However, we suspect that if you really want this boat and have the means, pricing doesn't matter, and you're probably willing to wait. Related Video: Image Credit: Aston Martin Auto News Aston Martin Mercury Luxury boat