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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Mercury rises around sexy Cougar pack

With a slightly larger body and a more luxurious interior, the Mercury Cougar doesn't carry quite as much cachet among pony car enthusiasts as the venerable Ford Mustang. But don't try to make that argument around Cougar super-fan Mike Brown. Since starting his Cougar collecting in 1988, Brown has become an absolute expert on the model, and he claims to have owned 400 of the Mercury pony cars in that time. Ten of them are in his collection today, not to mention a heap of spare parts in the garage. Check out some of the rarer members of Brown's fleet and allow him to tell you about them in this interesting interview from Electric Federal.

Mercury Cougar from Bond film 'On Her Majesty's Secret Service' is up for auction

To a James Bond fan, this is a very cool and important car. This 1969 Mercury Cougar XR7 up for auction by Bonhams was one of three used during the filming of 1969's "On Her Majesty's Secret Service," the one-and-done film starring George Lazenby that's a dark horse favorite among many Bond fans (this one included, there's a Japanese-market 'OHMSS' poster hanging behind me as I type this). However, this was not James Bond's car in the movie. He drove an Aston Martin DBS, including in the film's pre-titles sequence when he follows Tracy di Vicenzo driving her bright red Cougar. She would go on to rescue him with it in Switzerland (hence the skis), sacrificing its pretty red paint and body work in a demolition derby on ice that they use to shake Blofeld's Benz-driving goons. Later, after getting caught in a blizzard, they seek refuge in a barn -- a pivotal scene in the film and one where this particular Cougar was apparently used.  ON HER MAJESTY’S SECRET SERVICE | Ice Car Race However, even without the Bond connection, this Cougar is a very cool car. It was one of only 127 in 1969 to be fitted with the top-of-the-line 428 CobraJet Ram Air V8 rated at 335 horsepower. Tracy had a serious muscle car. Bonham's doesn't seem to have thought to provide a Marti report, but I'm guessing the build of XR7, convertible and a color combo of matching red exterior and interior wasn't exactly a common one. Well, we know there were at least three. With skis and French number plates, too.  As for the '69 Cougar itself, this was the only year it looked like this: it got a new body for '69 that would last two years, but the horizontal grille slats that extended over the headlight doors (so cool!) didn't carry over to 1970. It looked worse, and it could easily be argued that it was only downhill from here for the Cougar.  The auction is set for December 16 and Bonhams is estimating a sale price of between $130,000 and $200,000. That certainly makes sense given the rarity of a CobraJet Cougar, the film connection and the complete restoration undertaken by the man who found it in a classified ad in the late 1980s. He originally just wanted it for the engine until he discovered the Bond connection. I actually saw this very car at the 50th Anniversary "Bond in Motion" exhibit at the Beaulieu Motor Museum in England back in 2013 (pictured below). There's also a model of the thing sitting next to me.