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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

What do you do with a fake Bugatti Veyron for $60k?

Replica cars are a challenging labor of love because builders spend countless hours recreating a vehicle that people immediately compare to the real thing. Perhaps, the person behind this Mercury Cougar-based Bugatti Veyron should look for another way to pass that time. The coupe is currently for sale on eBay Motors for $59,900. The builder deserves some credit because the fiberglass body looks acceptable in the photos from farther away. The car might even fool a few people from a distance. However, the devil is in the details, and the closer you look, the worse this gets. The side intakes are especially rough. The red interior is atrocious. It's essentially the Cougar's cabin but in an eye-searing shade accented with lots of fake carbon fiber. The seller's eBay Motors ad really tries to market the look, though. "You slide in to [sic] this extremely comfortable leather interior and you feel like your bank account just quadrupled in size," the listing says. Don't expect to win any top speed titles in this Veyron replica, either. Rather than a mid-mounted quad-turbo W16, a 3.0-liter V6 from a Mercury Sable sits at the front. Thanks to an upgraded intake and exhaust, the seller claims, "It doesn't sound like your grandmas [sic] Sable." We wish the seller the best of luck, but the asking price of nearly $60,000 is probably too optimistic. We would still think twice about buying it even after taking a zero off that figure, but at least this thing is fun to look at. Related Video: