1970 Mercury Cougar on 2040-cars

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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

NHTSA closes probes on Jeep Grand Cherokee, Ford Freestar and Mercury Monterey

The Detroit News reports the National Highway Traffic Safety Administration has officially closed its investigations into 2012 Jeep Grand Cherokee, 2004-2005 Ford Freestar and Mercury Monterey models. The separate probes found no issues that pose safety concerns. NHTSA began investigating certain Grand Cherokee SUVs over complaints that power steering hoses could detach during operation, thereby increasing the risk of a vehicle fire. Of the 24 reports of failure, none alleged smoke or fire in the engine bay, and Chrysler has since modified the power steering cooler assembly to reduce the likelihood of the failure.
Meanwhile, certain Ford Freestar and Mercury Monterey vehicles garnered a government probe after receiving complaints that the models were equipped with faulty scissor jacks. The agency had received six reports of the jacks failing or causing injuries, including one incident that resulted in a fatality. But NHTSA says the jack failure rate is similar to those found in other vehicles. In those six cases, the government agency found the jacks were being used for something other than changing a tire, and investigators could not determine whether the emergency brake was set or the rear tires were properly chocked.

Report: Last Mercury for retail business built on Sunday

Ford is already well into winding down its Mercury line, and the autoamker has announced that the very last of the soon-to-be dead brand's products built for retail sales was manufactured on Sunday, October 3. The final Mercury Mariner rolled off of the assembly line at the company's Kansas City facility, putting an end to a brand with over 70 years of history behind it.
Even after the Mariner heads off into the automotive sunset, Ford says that it will continue to manufacture a handful of Mercury models for fleet and government service for a while longer, though mum's the word on how long we can expect that practice to continue.
Interestingly enough, according to USA Today, most incentives on Mercury vehicles have all but dried up, even as the brand's August production increased by 120 percent compared to July's figures. Instead of cash on the hood, some areas are offering no-cost maintenance or similar programs. Even so, Mercury has continued to out-sell Lincoln right to the end - besting Ford's luxury arm's sales by nine percent in August.