1968 Mercury Cougar Restomod on 2040-cars

Auto blog

Question of the Day: Most degraded car name?

When Ford came up with a not-so-sporty version of the Pinto and slapped Mustang badges on it in 1974, that was a low point for the Mustang name. When Chrysler applied the venerable Town & Country name on perfectly functional but unglamorous minivans, it saddened many of us. But perhaps the biggest demotion for a once-proud model came when, in 1988, General Motors imported a misery-enhancing Daewoo from Korea and called it the Pontiac LeMans. The original Pontiac LeMans was a great-looking midsize car with fairly advanced (for the time) suspension design and engine options including potent V8s and a screaming overhead-cam straight-six. The Daewoo-based Pontiac LeMans was a cramped, shoddy hooptie that served only to ruin the LeMans name forever, while stealing sales from the Suzuki-based Chevrolet Sprint. Sure, using the once-respected Monterey name on the Mercurized Ford Freestar was bad, but Mercury didn't have long to live at that point. I say the downward spiral of the LeMans name was the most agonizing in automotive history. What do you think? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auto News Ford Mercury Pontiac Automotive History Classics questions ford pinto names

Junkyard Gem: 1981 Mercury Cougar XR-7

The story of the Mercury Cougar involves more plot twists and unexpected digressions than that of just about any other Detroit car, with successive Cougar generations based on the Ford Mustang (1967-1973), the Ford Torino and/or Thunderbird (1974-1979), various Fox Fords including the Thunderbird (1980-1988), the MN12 Thunderbird/Lincoln Mark VIII (1989-1997), and the Ford Mondeo (1999-2002). There were wagon and sedan Cougars for brief periods, just to confuse everybody, and the rakish XR-7 Cougars sometimes lived on different platforms from their ordinary non-XR-7 counterparts. I think the Late Malaise Era Fox XR-7s are among the most interesting of the bunch, so I was quite excited to spot this tan-over-gold '81 in a Denver yard. I tried to count the number of screaming-cat badges on and in this car and gave up once I hit a dozen. The steering wheel, door panels, C pillars, center console, and — of course — the hood ornament all boast snarling felines. Earlier Cougars had emblems showing full side views of stalking catamounts, but the Cougar logo for the 1980s showed just the head. This car got the optional center console, which I hear is quite a rarity. You had to pay $174 extra (that's around $513 in 2020 dollars) for an AM/FM/cassette audio system in the '81 Cougar, but at least the air conditioning was standard equipment. Believe it or not, thieves used to steal these radios. Kumpf Lincoln-Mercury still exists in Englewood (as Landmark Lincoln), and the yard that now houses this car can be found just 15 miles up Broadway on the north side of Denver.  The padded landau roof hasn't fared so well beneath the fierce Colorado sun, but overall this car seems very solid. Sadly, only the Mustangs and (once in a long while) Fairmonts get much love from the Fox Ford crowd these days. Three Mercury "wire wheel" hubcaps and one from a Lincoln. The base engine in the 1981 XR-7 was the "Thriftmaster" 200-cubic-inch (3.3-liter) straight-six, but very few XR-7 buyers would have refrained from checking the box for one of the two optional Windsor V8s. I can't tell if we're looking at the 255-cubic-inch (4.2-liter) version or the 302-cubic-inch (5.0-liter) one here, but real-world drivers might not have noticed the difference between the 120-horse 255 and the 130-horse 302, anyway. The non-XR-7 Fox Cougars had five-speed manual transmissions as base equipment (which nobody wanted), but all 1981 XR-7s had automatics.

Junkyard Gem: 1989 Mercury Tracer Four-Door Hatchback

During the life of the Mercury brand, which began in 1939 and ended in 2011, nearly every Mercury sold in North America was a cosmetically enhanced version of some Ford model also sold here. The exceptions to this rule came when Mercury sold Fords originally designed for non-North American markets, and for which no Ford-branded version existed on our shores. The 1991-1994 Capri was such a car, as was the 1999-2002 Cougar (the Mondeo-based Cougar was unique among all Mercuries in that no other cars in the sprawling Ford Empire shared its body). The 1970-1978 Capri was sold through Mercury dealers here, but never had Mercury badging. One of the rarest of all these Mercury cars was the first-generation Tracer, a Mazda design that made its way here via Australia. The bloodline of the Tracer goes back to the Mazda 323, the ancestor of today's Mazda3 and the platform used for all those US-market Ford Escorts of the 1990s. Starting in 1991, the Tracer name went onto badge-engineered Escorts, according to Mercury tradition, but the 1988-1989 Tracers were based on the Australian-market Ford KE Laser. Underneath all of those cars (as well as the early-1990s Capris) lived Mazda 323 running gear, of course. This one nearly made it to the 175,000-mile mark during its time on the road, which is respectable by the standards of 1980s Mazdas. With an automatic transmission transferring the 84 horses from its Mazda B6 engine to the front wheels, this car wouldn't have offered a great deal of driving excitement. 1989 Tracer buyers could choose between a two-door hatchback, a four-door hatchback, and a four-door wagon. Not many Americans hurried over to their local Mercury dealers to buy Tracers, despite the fact that the nearest Ford-badged identical twins were on the other side of the globe. Mercury still seemed relevant in the late 1980s, but its days were numbered. The actress driving the Tracer in this TV commercial seems to have the same deer-in-headlights facial expression of the hapless driver-training students in the 1968 AMC Rebel commercial.