1957 Mercury Montclair on 2040-cars

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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Junkyard Gem: 1970 Mercury Cougar

The plot of the Mercury Cougar story took a lot of strange twists and turns during its 35 or so years, from ponycar to immense luxobarge to family sedan to station wagon to Integra competitor. Examples of the first Cougar generation are nearly extinct in American wrecking yards, so I was excited to spot this one in Denver. Lest you shed any tears over this car going to the crusher, know that it was suffering from the ravenous teeth of the Rust Monster long before it got here. The 1967-1970 Cougar was based on the Mustang platform of the same era, and so it was a sleeker and quicker cat than its successors. Still, the longer wheelbase, extra equipment and all the cool-looking bodywork added some heft; the 1970 Mustang hardtop with V8 scaled in at 2,923 pounds, while the 1970 Cougar weighed 3,307 pounds. The current Ford Focus would fit just between those two weights. There was also a mid-cycle refresh in that era, with the '67-'68 and '69-'70 having different exterior styling and interiors. The '69 and '70 had different front end styling as well, with the latter re-adopting the vertical grille slats featured on the earlier model years. The '69 has horizontal slats. The drivetrain and just about everything else of value has been shorn from this car, perhaps before it arrived in this yard. In 1970, a bewildering assortment of V8 engines was available in the Cougar, including a Boss 302, two completely different 351s, and a 335-horse Cobra Jet 428. The base engine was a 351 Windsor making 250 gross horsepower. Since car rooftops mostly don't rust, why would someone cut out this one? Sheet metal needed for patching a leaky shed roof, perhaps? This 2005-2006 Denver Nuggets window sticker indicates that the car was on the street (probably) as recently as 11 years ago. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's savage. It's cool. It's primitive. It's sleek. It's wild. It's elegant. Password for action in the 70s! Featured Gallery Junked 1970 Mercury Cougar View 18 Photos Auto News Mercury

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments