2000 Mercury Mountaineer on 2040-cars

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Mercury rises around sexy Cougar pack

With a slightly larger body and a more luxurious interior, the Mercury Cougar doesn't carry quite as much cachet among pony car enthusiasts as the venerable Ford Mustang. But don't try to make that argument around Cougar super-fan Mike Brown. Since starting his Cougar collecting in 1988, Brown has become an absolute expert on the model, and he claims to have owned 400 of the Mercury pony cars in that time. Ten of them are in his collection today, not to mention a heap of spare parts in the garage. Check out some of the rarer members of Brown's fleet and allow him to tell you about them in this interesting interview from Electric Federal.

The AM37 is literally the Aston Martin of boats

While sports car companies such as Porsche and Lamborghini are looking to SUVs to expand their offerings, Aston Martin has taken a page from Mercedes and designed a boat. Specifically, it's a 37-foot powerboat appropriately named the AM37. The boat was developed with help from Mulder Design and Quintessence Yachts, and is available in two different versions, both of which should the aquatic equivalent of Aston Martin performance. The standard AM37 is available with two different pairs of engines from Mercury, either 370-horsepower diesel engines or 450-horsepower gas engines. If that's not enough, Aston also offers the AM37S, which comes with a pair of 520-horsepower gasoline Mercury engines. Like road-going Astons, this boat is absolutely gorgeous. The lines are simple, crisp and clean. It features a beautiful wood deck, and an impressive double-curved, single-piece glass windshield. And if you get tired of the sun, the AM37 features a powered, carbon fiber bimini top. The interior completes the package with a carbon fiber dashboard, lots of leather and polished steering wheel, throttle and joystick. It's also incredibly well-equipped with seating for eight, air conditioning, mood lighting, refrigerator, microwave, coffee maker, a bed that folds out from the table, and even a bathroom. Aston Martin didn't release pricing or availability for the AM37. However, we suspect that if you really want this boat and have the means, pricing doesn't matter, and you're probably willing to wait. Related Video: Image Credit: Aston Martin Auto News Aston Martin Mercury Luxury boat

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments