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Junkyard Gem: 2007 Mercury Mariner Hybrid

Once hybrid vehicles from Honda and Toyota proved to work well in the real world of American streets during the early 2000s, other U.S.-market manufacturers climbed aboard the gasoline-electric bandwagon. Ford introduced the Escape Hybrid for the 2005 model year and sales proved quite strong; its Mercury-badged sibling, the Mariner Hybrid, appeared the following year. The Mariner Hybrid never induced many vehicle shoppers to sign on the line which is dotted, despite gasoline prices going absolutely ape in 2008, though it remained available all the way through the Mercury brand's 2010 demise. Here's one of those rare trucks, found in a Denver-area yard last month. The Escape/Mariner Hybrids got amazing fuel economy for tall, truck-shaped machines, though the serious penny-pinchers with long commutes skipped anything built in the 21st century and began driving up the prices of the once-scorned Geo Metro XFi, gas-sipping champion of the previous decade. The Mercury brand was on the ropes by this time, with not much to distinguish the once-distinctive Mercury machines from their near-identical Ford counterparts. The 1999-2002 Cougar was the last Mercury sold here with no twin brothers over in the Ford showrooms. I do see the occasional Escape Hybrid in places like this, though such gas-saving small SUVs tend to retain their value well enough that it takes a crash to retire one. This Mariner Hybrid hit something hard and either flipped on its side or scraped a guardrail for some distance. The airbags deployed and, presumably, spared the occupants from serious injury. That's the good news. The bad news is that fixing this kind of damage to a 13-year-old vehicle made by a defunct brand just isn't worth it to insurance companies, hybrid-electric powertrain or not. We can assume that the battery pack lives on in another Escape/Mariner. Navigation, Bluetooth, and other features that were considered pretty slick in 2007. This truck was in pretty good shape until the very end. Jill Wagner proved that you can bury a Mercury emblem in volcanic soil and it will grow into a brand-new Mariner Hybrid. That's how science works! You can go to the same field and tap on a Mercury emblem, if you want to get a regular gasoline Mariner. Featured Gallery Junked 2007 Mercury Mariner Hybrid View 20 Photos Auto News Green Mercury Automotive History Crossover SUV Hybrid mercury mariner mercury mariner hybrid Junkyard Gems

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Petrolicious shows Mercedes 280SL as architecture in motion

While still an absolute beauty today, the design of the pagoda-roof W113 Mercedes-Benz SL was revolutionary when it debuted. Moving away from the soft curves of the previous SL models, the all-new generation brought an upright, angular shape that was as much architectural as automotive. In the latest video from Petrolicious, owner and architect Daniel Monti expounds on the inspiration that he gets from his 1969 280SL's fantastic styling. The roof is the most famous design feature of this generation of SL. Look at the top from the front or back, and you can see a gentle, downward arc that evokes the look of a pagoda. That one styling element is also a fabulous counterpoint to a vehicle that is largely more angular than curvaceous. Petrolicious wonderfully illustrates how some of the SL's form-follows-function design aesthetic can be found in the architect's work in this video's heaping helping of mid-century modern goodness.