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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Ford recalls Five Hundred, Mercury Montego sedans over fuel tank woes

Ford has announced through the National Highway Traffic Safety Administration that it is recalling nearly 3,000 examples of its Five Hundred and Mercury Montego (pictured) sedans from the 2007 model year.
The action, which affects 2,945 vehicles, is due to potentially defective welds between the filler neck and the fuel tank, a condition that could result in a fuel leak or the smell of gasoline reaching the occupants. In the worst-case scenario, a leak could cause a fire. Cars with the affected fuel tank problem could see an illuminated dashboard warning light as a result of the evaporative emissions leak being detected.
Ford will inspect and replace the fuel tank at no cost to owners (those who have already had the procedure done at-cost can apply for reimbursement), and the Dearborn automaker will begin notifying Five Hundred and Montego owners beginning August 15. Check out the official NHTSA press release after the jump for further details.

What do you do with a fake Bugatti Veyron for $60k?

Replica cars are a challenging labor of love because builders spend countless hours recreating a vehicle that people immediately compare to the real thing. Perhaps, the person behind this Mercury Cougar-based Bugatti Veyron should look for another way to pass that time. The coupe is currently for sale on eBay Motors for $59,900. The builder deserves some credit because the fiberglass body looks acceptable in the photos from farther away. The car might even fool a few people from a distance. However, the devil is in the details, and the closer you look, the worse this gets. The side intakes are especially rough. The red interior is atrocious. It's essentially the Cougar's cabin but in an eye-searing shade accented with lots of fake carbon fiber. The seller's eBay Motors ad really tries to market the look, though. "You slide in to [sic] this extremely comfortable leather interior and you feel like your bank account just quadrupled in size," the listing says. Don't expect to win any top speed titles in this Veyron replica, either. Rather than a mid-mounted quad-turbo W16, a 3.0-liter V6 from a Mercury Sable sits at the front. Thanks to an upgraded intake and exhaust, the seller claims, "It doesn't sound like your grandmas [sic] Sable." We wish the seller the best of luck, but the asking price of nearly $60,000 is probably too optimistic. We would still think twice about buying it even after taking a zero off that figure, but at least this thing is fun to look at. Related Video: