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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Watch as an out-of-control car demolishes gas pump

A Baltimore area man was fighting for his life Tuesday after crashing his car into a gas station. According to WBAL, the unidentified 64-year-old lost control of his vehicle for unknown reasons around 4:55 a.m. May 1 in Parkville, Md. The 2007 Mercury Milan careened downhill, ramped over a curb, and smashed full-speed into a gas station pump. The car then flipped and came to rest against one of the station's canopy support pillars. Don Karbowniczek, owner of a service station across the street, told WBAL he was shocked there wasn't more damage. It's also surprising that the car even made it to the pumps, as it had to thread past a coin-op vacuum machine, the station's sign, a utility pole, and a traffic light pole. "It came right through, took some of our bushes out, just trimmed them for us, and how it got through and flip the way it did, I don't know. From what I see on the marks, it had to go airborne and just come down on the pump," Karbowniczek said. Thankfully there was no fire or explosion. Gas pumps have shear valves - safety devices that immediately cut the flow of gasoline when a pump is damaged. The driver was rushed to a hospital with life-threatening injuries, and was in critical condition. Police theorized the driver may have become stricken with a health issue when he lost control. Related Video: News Source: WBAL Auto News Mercury maryland gas station

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments