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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Ford finally issues recall for 230K minivans over rust problems

The rust issue in the rear wheel wells of 2004-2007 Ford Freestar and Mercury Monterey minivans has finally led to a recall. The National Highway Traffic Safety Administration began an investigation into the matter in 2011, said investigation being upgraded to an engineering analysis a year later while NHTSA tried to figure out how many model years should be included in the assessment.
Ford has decided to recall all of the 230,000 minivans potentially affected, namely those sold in salt-belt states and countries like Canada. The excess rust in the rear wheel wells was also able to prevent the third-row seats from locking to the floor of the minivan. To repair the problem, owners can take their minivans to dealers, and the dealers will place new panels in the wheel wells, replace the third-row seat mounting brackets and relocate the latches to an area away from any corrosion.
Ford says it will begin notifying owners during the last week of March.

NHTSA investigating 725k Ford, Mercury vehicles for stalling issue

Owners of Ford Escape, Mercury Mariner, Ford Fusion and Mercury Milan models, listen up. According to a report on Automotive News, the National Highway Traffic Safety Administration has opened an investigation into these four vehicles totaling an estimated 725,000 units. The investigation appears to center around a malfunctioning throttle body on non-hybrid models of the 2005-2012 Escape and 2011-2012 Fusion. With Mercury dying off after the 2011 model year, this probe will also apply to the 2005 through 2011 Mariner and the 2011 Milan. There has been some discussion around the Escape stalling issue for some time now, but this investigation appears to be larger in scope than before.
Though not a recall yet, NHTSA's Office of Defects Investigation (ODI) has received 123 complaints of stalling or surging vehicles, while Ford itself has logged 1,472 complaints. The investigation report, which is posted below, seems to indicate that a faulty circuit board for the throttle body could cause the vehicle to go into limp mode, which, according to NHTSA, could cause complaints of both stalling and surging.