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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Ford Recalling 70k Escape and Mariner Hybrids for cooling issue

Ford is recalling about 70,209 examples of the 2005-2008 Ford Escape Hybrid and the 2006-2008 Mercury Mariner Hybrid because the cooling pumps for their hybrid systems could fail.
According to the company's defect notice, it's possible for the original "Motor Electronics Coolant (MEC) Pump" to wear out and fail, which would could cause the hybrid system to overheat. If this happens, the vehicle goes into a safety mode that takes away most or all of its power. However, braking and steering still operate normally. After cooling down, the affected models restart normally. The company says that it's not aware of any accidents or injuries related to this problem.
Ford will begin repairing the vehicles in late October, and dealers will be installing improved, brushless pumps on the affected models at no charge to owners. If drivers had their pumps fail before this recall, they can contact Ford for a possible reimbursement. Scroll down to read the recall announcement from the National Highway Traffic Safety Administration or download the full defect notice as a PDF, here.

Ford recalls Five Hundred, Mercury Montego sedans over fuel tank woes

Ford has announced through the National Highway Traffic Safety Administration that it is recalling nearly 3,000 examples of its Five Hundred and Mercury Montego (pictured) sedans from the 2007 model year.
The action, which affects 2,945 vehicles, is due to potentially defective welds between the filler neck and the fuel tank, a condition that could result in a fuel leak or the smell of gasoline reaching the occupants. In the worst-case scenario, a leak could cause a fire. Cars with the affected fuel tank problem could see an illuminated dashboard warning light as a result of the evaporative emissions leak being detected.
Ford will inspect and replace the fuel tank at no cost to owners (those who have already had the procedure done at-cost can apply for reimbursement), and the Dearborn automaker will begin notifying Five Hundred and Montego owners beginning August 15. Check out the official NHTSA press release after the jump for further details.