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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Junkyard Gem: 1977 Mercury Bobcat

Cultural memory of the Ford Pinto, 38 years after the last new ones were sold, boils down to one thing today: the notorious "exploding Pinto" stories of the late 1970s. Yes, many Pinto jokes were told, the resale value of Pintos crashed, and few paid any attention to the fact that most of the cars sold with the fuel tank between the rear axle and the bumper — that is, just about every Detroit car made during the era — suffered from the same weakness. The Mercury version of the Pinto was badged as the Bobcat, but nobody told Bobcat jokes. Here's a '77 Mercury Bobcat 3-Door in vivid Medium Jade paint, spotted in a Denver self-service yard. The Pinto with glass rear hatch was known as the Pinto Runabout in 1977, while Mercury called this car the " Bobcat 3-door with Glass Third Door." When a car sits for years or decades in High Plains Colorado, rodents tend to nest in it. This Bobcat's air cleaner made a cozy home for our Hantavirus-carrying friends. The 1970s were the last gasp for eye-searingly green vinyl car interiors. Since the Bobcat was a luxed-up Pinto, the door panels have shinier trim than what you'd have had in a proletariat-grade Pinto. Pinto/Bobcat transmission choices boiled down to two: a four-speed manual or a three-speed automatic. Unusually for a Malaise Era Mercury, this one has the manual. Most Pintos and Bobcats came with four-cylinder engines, ranging from the 1.6-liter pushrod Kent to the 2.3-liter engine that lived on for many post-Pinto years in Ford Rangers. This car has the 2.3, rated at 89 horsepower, but the same 2.8-liter Cologne V6 that powered the Capri was available as an option in the Bobcat. That engine made a mighty 93 horsepower. These cars were not too miserable to drive by econobox standards of their time, at least when they had three pedals. You'd blow the doors off a '77 Corolla with a 4-speed Bobcat in a drag race, though the Corolla got better fuel economy. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Gives you hundreds of pounds more car than most small imports and includes standard self-adjusting rear brakes! Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Junked 1979 Mercury Bobcat View 15 Photos Auto News Mercury Automotive History ford pinto bobcat

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments