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On Location in Switzerland and France in the 2016 Mercedes GLC

Our first test drive of the 2016 Mercedes-Benz GLC was a flat-out European adventure. We spent two days driving through Switzerland and France, with a brief stop in Germany. The twisty roads took us through vineyards, farmland, and villages that are centuries old. The historic setting stood in contrast with the sleek, contemporary GLC. It's Mercedes' newest small crossover and replaces the GLK in the company's portfolio. While we soaked in the culture, we also got a taste of the GLC's abilities. This is not a simple refresh of the GLK. The GLC has delicate curves, a turbocharged four-cylinder engine, and a new wave of Mercedes technology. The changes are sweeping, and the GLC looks and drives much differently than the edgy, V6-powered GLK. Admittedly, we liked the GLK's rough-hewn feel, though we warmed to the GLC's more subtle charm. This evolution may have occurred as we crossed the Alsatian region of France. Or maybe in Amsterdam, where we contemplated the GLC's merits and our travel plans for getting back across the Atlantic. Regardless, over the course of our trip we reached a conclusion: the GLC is more in-step with what today's consumers want in their crossovers. It took a long drive over some of Europe's oldest roads for us to arrive at Mercedes' new way of thinking. Related Video:

2023 Acura Integra, Nissan Z and a special 4Runner | Autoblog Podcast #731

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They lead off with a discussion of the cars they've been driving, including the 2023 Acura Integra, 2023 Nissan Z and 2022 Mercedes-Maybach S 580. After that, they move on to the news of the week. This section touches on the 2023 Toyota 4Runner 40th Anniversary Edition, 2023 BMW 3 Series mid-cycle update, the new 2023 BMW M4 CSL and rumors about the Sonata's demise. After the pair wrap up the news section, they toss it over to a sports car roundtable where multiple editors chime in on a number of new sports cars they've been driving. These include the 2022 Toyota GR86, 2022 Subaru BRZ, 2022 Mazda MX-5 Miata and the 2022 Toyota GR Supra 2.0. Features Editor, James Riswick leads the discussion, and it's one you'll want to hear. The podcast wraps up with a mailbag segment where a reader has a spring beer recommendation. Plus, Greg and Zac give their own spring beer recommendations that will hopefully serve you well in the Memorial Day holiday to come. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #731 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2023 Acura Integra 2023 Nissan Z 2022 Mercedes-Maybach S 580 News 2023 Toyota 4Runner 40th Anniversary Edition revealed 2023 BMW 3 Series update 2023 BMW M4 CSL revealed Is the Hyundai Sonata on its way out? Sports car roundtable Mailbag Spring beer recommendations Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video:

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.