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Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

2022 Mercedes-Maybach S 580 First Drive | This thing rules

I can’t help but giggle to myself cruising around in the 2022 Mercedes-Maybach S 580. It is so absurdly good at its intended purpose. Just like a Porsche 911 is to performance, the latest Maybach is to all-out luxury. Much of the MaybachÂ’s goodness is thanks to the excellence of the new S-Class. Technological innovations like rear-wheel steering, E-Active Body Control and the latest MBUX software systems, all found in the new S-Class, establish a very lofty floor for the Maybach version of the car to build upon. And yes, when you pay the Maybach S 580Â’s exorbitant $185,950 base price, you get a whole lot more than just the standard S-Class experience. Appearances are half the battle with mega-luxury yachts like this car. The Rolls-Royces and Bentleys of the world are formidable on the road, and this Mercedes-Maybach puts up a good fight. It all starts with the 7-inch-longer wheelbase, most of which youÂ’ll see represented in the massive “comfort rear doors.” And we do mean “comfort” — they electronically swing open or shut via a switch on the ceiling or via a touch to the pop-out door handles. A massive radiator-style grille replaces the comparatively subdued grille in the standard S-Class. The C-pillar is noticeably more upright in the Maybach, and it features a light-up Maybach logo that reminds everybody about how rich you are, even at night.  And lastly, thereÂ’s the utterly breathtaking two-tone paint — pictured in Obsidian Black/Manufaktur Diamond White here — that costs $12,750 extra, but is genuinely worth the coin. Robots first spray the whole body in the lower halfÂ’s color, then the dividing line is hand-painted before both it and the lower part of the car is masked off for the top color to be hand-applied by MercedesÂ’ expert painters. There are lots of steps that were just left out, but know that the process can take up to a week in the custom paint shop before the body is returned to the regular production process. The end result of all these changes is a sedan that is both deeply different in character but also recognizable as the S-Class it is based on. ItÂ’s also just as imposing and rich-looking as a Bentley Flying Spur, so donÂ’t worry about being out-classed in the country club parking lot. Deciding which seat to occupy — the driverÂ’s seat, or the lounge-like rear seat — on the way to said country club might be the most difficult decision any Maybach S 580 owner will have to make on any given day.

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