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Daimler exec hypothetically discusses 3-cylinder engines for small hybrids

Is three the magic number of cylinders for Mercedes-Benz parent Daimler and its efforts to build smaller powertrains for its compact hybrids? Potentially, yes, the German automaker could see the need for three-cylinder mills, Automotive News reports. The company doesn't have any plans for them as of yet, though. Daimler executive Bernhard Heil talked with Automotive News about the challenges of using four-cylinder engines in a front-wheel-drive setup and said that three-cylinder engines could work in transverse-mounted powertrains for hybrid cars. For now, though, the company doesn't actually have any plans to go in that direction, Mercedes-Benz spokesman Christoph Horn said in an e-mail to AutoblogGreen. Horn wrote that Heil "actually said that if ever MB would use a three-cylinder engine than [it would be] in a configuration where space is restricted, such as when using a hybrid power train in a compact car." Of course, the only compact "hybrid" that Mercedes-Benz has is the 2015 C-Class, but that refers to the "hybrid" body is made of 48-percent aluminum, up from the current nine percent, as well as steel. It has nothing to do with the powertrain. Beyond that, there's always the Mercedes-Benz S500 Plug-in Hybrid that the company unveiled at the Frankfurt Motor Show last fall, but that model, which will debut in Europe later this year and arrive stateside next year, has a 3.0-liter turbocharged V6 and an 80-kilowatt electric motor that propels the plug-in from 0 to 62 miles per hour in 5.5 seconds. Not exactly three-cylinder territory, that.

Does Alex Rodriguez' Mercedes dealership have a PR problem?

Alex Rodriguez, in case you haven't heard, is seemingly the new Most Hated Man In Baseball, ostensibly replacing commissioner Bud Selig (for now). Rodriguez was slammed with a 211-game suspension due to his role in the MLB's latest steroid scandal in which "A-Roid," as fans have taken to calling the former superstar, was cited with steroid use and attempts to hide his involvement by "engaging in a course of conduct intended to obstruct and frustrate" the investigation, according to the MLB's official report.
Why is this on a car site, then? Because Rodriguez' name is attached Alex Rodriguez Mercedes-Benz in League City, TX. An Ad Age report cites Mercedes-Benz USA in saying that A-Rod owns "about half'" of the dealership. Mercedes, for what it's worth, isn't going to any to any lengths to distance itself from its dealership or its controversial namesake, saying, "We never promoted the fact that A-Rod owned a dealership, so there's really nothing to 'distance' ourselves from. And since his activity is not illegal but rather prohibited by MLB, there's nothing actionable here."
With the scandal still a fresh piece of news and A-Rod's pending appeal, it's difficult to tell what sort of effect, if any, his name will have on the dealership's sales. Ad Age contacted the GM of Alex Rodriguez Mercedes-Benz to get the dealership's view, but no calls were returned. According to Mercedes, any name change is up to Rodriguez and his partner(s) at the dealership. Somehow, though, we think A-Rod has other things to worry about beyond his dealership's name.

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.