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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Brabus takes Mercedes-Maybach even further

Hard as it may be to imagine for most, even the flagship Mercedes-Maybach S600 won't be enough for some. And those individuals can now turn to Brabus to customize their limousines even further. The latest tuning package includes an array of enhancements, starting with the engine. That's where Brabus has installed all the upgrades from the Brabus Rocket 900, boring the 6.0-liter twin-turbo V12 out to 6.3 liters, and producing a massive 887 horsepower and 1,106 pound-feet of torque. That'll propel the limo up to an Autobahn-crunching top speed quoted at 217 miles per hour, reaching 62 in just 3.7 seconds. Buyers going for the less potent Maybach S500 offered in certain markets can also opt for the Brabus B50-540 performance kit, which offers 83 extra hp and a further 88 lb-ft of torque. Brabus has also fitted a choice of 21-inch wheels, retuned suspension dropped by an inch, a full aero kit, and new radiator grille. And as sumptuous as it is already, the tuner is also offering upgrades to the interior with special leather and Alcantara upholstery, wood and carbon-fiber trim, and its full iBusiness suite. All of which promises to make the flagship Mercedes even more expensive, of course, but if there was ever an example of "if you have to ask, you can't afford it," surely the Maybach is it. BRABUS refines the new Mercedes-Maybach 662 kW / 900 HP, 1,500 Nm, top speed 350 km/h plus, high-tech forged wheels, sporty-elegant design and even more luxurious BRABUS fine leather interiors The new Mercedes-Maybach represents the absolute pinnacle of state-of-the-art automotive engineering. Nonetheless, even this luxury sedan offers room for individual refinement, which BRABUS (Brabus-Allee, D-46240 Bottrop, phone + 49 / (0) 2041 / 777-0, fax + 49 / (0) 2041 / 777 111, internet www.brabus.com) realizes with a select team of the best engineers, designers, technicians and master craftsmen. The BRABUS ROCKET 900 6.3 V12 twin-turbo increased-displacement engine provides the Mercedes-Maybach S 600 with an enormous rated power output of 662 kW / 900 HP (887 bhp) and a peak torque of 1,500 Nm (1,106 lb-ft). Top speed is in excess of 350 km/h (217 mph). To match the extreme performance of the luxury liner, the appearance of the four-seat car receives some sporty-elegant emphasis with BRABUS aerodynamic-enhancement components and BRABUS Monoblock "PLATINUM EDITION" 21-inch forged wheels. Another BRABUS domain is exclusive interior design.

Mercedes raises the roof on new CLA Shooting Brake [UPDATE]

UPDATE: As we feared, the CLA Shooting Brake is not currently slated for US availability. The text below has been adjusted accordingly. Of all the variants in Mercedes' smallest line, only one doesn't have a liftgate, and that's the CLA-Class. But don't worry, the German automaker is out to fix that too with the reveal of the new CLA Shooting Brake you see here. Based on the same platform that underpins the CLA four-door coupe, the A-Class hatchback, B-Class minivan and GLA crossover, the new Shooting Brake applies a similar formula we've already seen on the bigger CLS Shooting Brake but in a much smaller form – which is to say, it's a wagon, but a shapely one. The revised roofline means more headroom in the back seat and significantly more cargo capacity than the four-door's trunk. Mercedes will offer the CLA with a variety of engine choices, including a 2.1-liter turbodiesel with either 136 or 177 horsepower, a 1.6-liter four with 122, 156 or 211 horsepower. That last model will even be available with 4Matic all-wheel drive for those not enamored by the idea of a front-drive Benz, but the top of the range, of course, is the CLA45 AMG Shooting Brake that carries the same 2.0-liter turbo four – all 360 horsepower of it – as the four-door CLA45 as well as the A45 and GLA45. Driving once again to all four wheels, Daimler says it'll reach 62 in 4.7 seconds (even quicker than the crossover) and top out at the usual 155 miles per hour. Of course those options only apply to markets where the new Shooting Brake will be offered. And unfortunately, Mercedes-Benz USA confirmed to Autoblog that (like the CLS wagon) the CLA Shooting Brake won't be making the transatlantic voyage to US showrooms (where the E-Class is the only low-slung Benz wagon on offer). That leaves the four-door CLA and the GLA crossover still holding down the pint-sized fort for Mercedes. THE NEW MERCEDES-BENZ CLA SHOOTING BRAKE: SPACE FOR SOMETHING NEW Stuttgart. Breathtakingly sporty proportions and a powerfully dynamic design idiom with sensuously shaped surfaces already made the CLA unmistakable in its four-door Coupe guise. It is now followed by a further design icon, the CLA Shooting Brake, with a unique look all of its own. The lower overall height and the elongated coupe-style roof contour line, the low greenhouse and the sweep of the high beltline are the key design features of its distinctive profile.