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Mercedes and VW battling Uber and Apple to spend billions on Nokia mapping division

Whether for autonomous driving or simply better navigation, digital mapping is closely linked with the future of motoring. The sale of a major player in that industry is spurring a showdown between automotive behemoths and tech giants, and it's a fascinating battle to watch unfold. Nokia is selling its Here mapping division, and while the company might not have the name recognition of Google, it controls about 70 percent of the auto market. The business is valued at $785 million, according to Reuters, but is likely to sell for significantly more. Case in point: Uber reportedly submitted a $3 billion bid. Apple has also been rumored to be among those interested in purchasing Here. A trio of German automotive heavyweights is mounting a challenge to Silicon Valley, though. According to Reuters speaking to two unnamed insiders, Daimler, BMW, and Audi are teaming up to submit a joint bid for an undisclosed sum. They're worried that if Here falls under the control of tech companies, then automakers might have limited availability to these vital maps in the future. Nokia bought Here for $8.1 billion in 2007, according to Reuters. The company operates a fleet of vehicles with cameras and LIDAR that drive around the world to create high-definition maps. It also generates even more information by using the GPS data from shipping and trucking companies.

Mercedes-AMG once again joins forces with Cigarette Racing

Any time there's a new loins-quaking Mercedes-AMG introduced, you need to keep your eye on the aquatic horizon around the time of the Miami International Boat Show for the Cigarette tie-in to come roaring into port. The SLS AMG had its 2,700-horsepower, 46-foot Rider, the C63 AMG Black Series got a 1,350-hp, 50-foot Marauder, the G63 AMG got a 1,750-hp, 43-foot Huntress, and the SLS AMG E-Cell got a matching wild yellow 2,200-hp, 38-foot electric concept boat. Now that we're in 2015 with another AMG and another boat show, we have another Cigarette. Mercedes hasn't dropped the goods on this one yet, but it will be twins with the AMG GT. After that, we're guessing it will have a can't-miss-it paint job, be in the 40-foot range, and have something like 2,000 hp. The show is February 12-16, we'll have all the info for you then. Featured Gallery Mercedes-AMG and Cigarette Racing Auto News Mercedes-Benz Coupe Luxury Performance mercedes-amg mercedes-amg gt

Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.