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Brabus 850 6.0 Biturbo Coupe is an extroverted, 217-mph Mercedes S63 AMG

The Mercedes-Benz S-Class is a prime example of handsome, restrained design. It's classy but not shouty, stylish without trying too hard. Of course, Brabus can address that um, problem, for you, without much issue. Meet the Brabus 850 6.0 Biturbo Coupe, an extensively modified version of the S63 AMG Coupe. Larger intakes and lots of carbon fiber typify the front end, while the tail sports a new diffuser and rear spoiler, both of which are finished in carbon fiber. Meanwhile, Brabus is offering a variety of wheel designs, ranging in size from 18 to 22 inches, and with the customer's choice of Continental, Pirelli and Yokohama rubber. The most questionable changes, though, happen in the cabin, where black Mastik leather is finished with copper stitching and piping. Brabus then takes 219 different interior trim pieces and lines them in Shadow Gold paint, just like the Monoblock wheels featured on the vehicle above. Of course, Brabus does much, much more than just offer its own take on the normally conservative Mercedes aesthetics. There's a bit of tweaking to the powertrain. Despite the "6.0" in its name, the donor S63 AMG's 5.5-liter, biturbocharged V8 has been enlarged to just over 5.9 liters (5,912 cc, to be precise), thanks to a larger cylinder bore and a longer stroke, the latter of which comes from a Brabus-spec crankshaft. While Brabus may be exaggerating about the size of its new coupe's engine, the tuning firm is not overstating said powerplant's output. A stout 850 horsepower is teamed with an electronically limited 848 pound-feet of torque. There's more to this modded Mercedes than that, though, as Brabus claims the 5.9-liter is actually capable of turning out a silly 1,069 lb-ft, but that it needed to be limited "in the interest of the longevity of the entire powertrain." All this extra oomph comes from a pair of "special" Brabus turbochargers, as well as new exhaust manifolds and a stainless steel exhaust system. A new intake module also helps breathing, while the engine's ECU has been updated for extra performance. Aside from a new set of paddle shifters, the S63 AMG's seven-speed gearbox was left unaltered, as was the 4Matic all-wheel-drive system. Oh, and if you live in Europe and really want to scare yourself, Brabus will offer the same engine treatment to the rear-drive S63 AMG that we don't get Stateside.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.