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European automakers gear up for Brazilian production

Brazil is the place to be, apparently. Toyota has been investing in the South American country, as has BMW, which announced a $261 million investment in October 2012, on the heels of an Audi factory announcement in San José Chiapa. The high-end immigration is only set to continue, as Mercedes-Benz and Jaguar-Land Rover have both announced plans to set up manufacturing operations there.
Mercedes is the big news here, as its new facility will see the German manufacturer invest 170-million euros for production of its next-generation C-Class and upcoming GLA-Class. "Brazil is an important future market. With our local production we accept the challenge and take on the competition," noted Andreas Renschler, Management Board member for Production and Procurement at Mercedes-Benz Cars and Mercedes-Benz Vans. Production is expected to begin by 2016.
Jaguar-Land Rover, meanwhile, isn't so concrete in its plans. The news of its investment in South America comes from a job posting for a plant quality manager in Brazil that was picked up by the UK's AutoCar. "Portuguese language skills will be definite advantage" for interested candidates, according to the job listing. The want ad follows on the heels of remarks by Jaguar Land Rover's Dr. Ralph Speth, who said there are "very intensive discussions" with Brazil's government. Unlike Mercedes, there's no mention of which vehicles will be produced in South America, although AutoCar thinks the Freelander, sold in the US as the LR2, is a leading contender.

Mercedes Pullman limo, C-Class Hybrid coming to Geneva

Mercedes-Benz is preparing to show the pinnacles of its engineering and luxury prowess at the 2015 Geneva Motor Show in March. Towering in physical size among these new vehicles is the long-awaited debut of the S-Class Pullman, according to Reuters. If you think the nearly $200,000 Mercedes-Maybach S600 (pictured above) is the ultimate in opulence available on Mercedes' flagship sedan, think again. The Pullman is the true top dog at a rumored 21-feet long and at a price of around $1 million for the armored version. Earlier patent photos suggest what this behemoth might look like. The driver reportedly sits in a partitioned cabin up front, and the plutocratic passengers are nestled in two facing rows of seats in the rest of the extremely long body. It's possible that Mercedes might not even build the Pullman in-house and leave the duty up to Brabus. However, there's also a rumor that the massive model might not be offered in the US. According to Reuters, the German company is also proving that it can be green by displaying the C-Class Plug-in Hybrid in Geneva. If Mercedes' display of luxury and efficiency don't strike your fancy, then the automaker is bringing some performance with its future Mercedes-AMG GT GT3 racer to the Swiss show.

Mercedes has X6 in its crosshairs with the GLE Coupe

In the last month, Mercedes-Benz has taken the sheet off two versions of its GLE Coupe: the 450 AMG and Mercedes-AMG GLE63 S. The models represent the German brand's shot across the bow at the BMW X6 in the luxury-crossover-four-door-coupe segment, including the high-performance M version of the bodystyle. Not much separates the styling between the two versions. Both feature sweeping arches over the hood and roofline to create their coupe-like appearance. Up front there are huge air intakes with a wide grille on top that's bisected by the brand's traditional star. The AMG version tweaks that look with the division's A-wing grille. At the rear, there are wraparound taillights and a chrome strip. The higher performance version also sports a modified diffuser and air outlets. No matter which one buyers choose, they get a healthy amount of power nestled under the hood. The 450 AMG packs a 3.0-liter, twin-turbo V6 with 362 horsepower and 384 pound-feet of torque with a nine-speed automatic. Opting for the GLE63 means a massive boost with 577 hp and 561 pound-feet from a 5.5-liter twin-turbo V8 routing through a seven-speed auto gearbox. Either way, customers get Merc's 4Matic all-wheel drive system. The luxury crossover coupe segment is often maligned for looking awkward, but Mercedes clearly sees room to grow there. Check them both out live from the 2015 Detroit Auto Show floor in the galleries above.