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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Ecclestone wonders if F1's upcoming turbo V6s should get augmented sound [w/videos]

While every team on the Formula One grid is worried about making a good showing in this year's championship at the same time as they develop a brand-new car for next year's championship, Bernie Ecclestone and F1 circuit promoters have a different concern: how next year's cars will sound. The current cars use 2.4-liter, naturally-aspirated V8s that can reach 18,000 revolutions per minute and employ dual exhaust, next year's engine formula calls for 1.4-liter turbocharged V6s that are capped at 15,000 rpm and are constrained to a single exhaust outlet. Ecclestone and promoters like Ron Walker believe the new engines sound like lawnmowers and that the less thrilling audio will keep people from coming to races. If Walker's Australian Grand Prix really is shelling out almost $57 million to hold the race, every ticket counts. As a fix, according to a report in Autoweek, Ecclestone "suggests that the only way to guarantee [a good sound] may be to artificially adjust the tone of the V6s."
However, neither the manufacturers nor the governing body of F1, the FIA, think there will be a problem. Ecclestone fears that if the manufacturers "don't get it right" they'll simply leave the sport, but the only three carmakers and engine builders left next year, Renault (its 2014 "power unit" is pictured), Mercedes-Benz and Ferrari are so embedded that it would stretch belief to think they'd leave the table over an audio hiccup - if said hiccup even occurs. And frankly, these issues always precede changes to engine formulas, as they did when the formula switched from V10 to V8; fans, though, are probably less focused on the engines and more on the mandated standardization of the sport and the spec-series overtones that have come with it.
No one knows yet what next year's engines will sound like, but we've assembled a few videos below to help us all start guessing. The first is an engine check on an Eighties-era John Player Special Renault with a 1.5-liter V6 turbo, after that is Ayrton Senna qualifying in 1986 in the Lotus 98T that also had a 1.5-liter V6 turbo, then you'll find a short with a manufactured range of potential V6 engine notes, and then the sound of turbocharged V6 Indycars testing last year at the Indianapolis Motor Speedway. Any, or none of them, could be Formula One's future.

Maybach Pullman, S550 4Matic coming next

Mercedes-Benz officially revived the Maybach name as a sub-brand with the reveal of the luxed-up S600 at the LA Auto Show last week, but that's only the tip of the proverbial iceberg when it comes to the German automaker's new plans for its uber-prestige marque. Motor Trend reports that Mercedes is planning two additional Maybach variants to launch in the near future, both of them also based on the S-Class. First up, we're told to expect the even longer Pullman limousine to launch, complete with Maybach treatment, at the Geneva Motor Show next March – although this model won't necessarily be offered in America. Whether it will or not, the Mercedes-Maybach S600 Pullman will be even bigger, more luxurious and more expensive than the one just unveiled. What is being planned for US customers, however, is an Maybach S550 4Matic. Mating the 4.7-liter twin-turbo V8 to all-wheel drive would be a boon for wintery upscale markets, and is reportedly a more feasible option than trying to pair the V12 to the 4Matic system. As for other model lines, we've heard rumors of a Maybach GL-Class utility in the pipeline, but have yet to receive any such confirmation. Car confirms, however, that we shouldn't expect to see AMG versions of Maybach models. The two are being cultivated as separate pillars atop the Mercedes range – one focused on performance, the other on luxury – and never the twain shall meet. The previous model line did breed a sportier Maybach 57 S, however, and we wouldn't be surprised to see a similar treatment applied to one of the new models should Daimler find there's demand. In related news, MT also reports that a new S-Class Cabriolet is coming around the corner, and that the G550 is preparing to drop its aging 5.5-liter V8 in favor of the GL's 3.0-liter twin-turbo V6.