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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Next Mercedes-Benz C-Class spotted in the snow

The entry-level Mercedes-Benz C-Class has long felt like nothing more than, well, just that. Aside from the potent and delicious C63 AMG models, there hasn't been much to set the C-Class apart in the entry-level luxury/sport segment, leading to the model being regarded by many as "The Cheap Mercedes." No, it's certainly not a bad car, but for our money, it hasn't stood up particularly well to competitors like the BMW 3 Series or Audi A4.
So with the handsome new CLA-Class coming to round off the entry-level end for Mercedes-Benz, big plans are in store for the C-Class. We can see some evidence of that in this latest set of spy shots from our friends at CarPix. According to earlier reports, the new C-Class will be "far more dramatic" in the visuals department, and while the sedan's sculpting is still covered by camo, the much sleeker headlamp design we see here is, at the very least, a good start. The car's overall size is expected to grow a bit to further distance itself from the CLA, though thanks to lightweight materials, curb weight isn't expected to increase.
Just like the current model, the new C-Class is expected to use four- and six-cylinder engines, both gas- and diesel-fed, and overall power output for the global engine range should span from 120-ish on the low end to as much as 330. These new engines are expected to be mounted lower and farther rearward than before, offering better balance for both rear- and 4Matic all-wheel drive configurations. And as for that AMG? Rumors suggest a turbocharged 4.0-liter V8 will fall underhood.

Mercedes teams with Pebble for smartwatch tech

Most automakers have realized by now that a good infotainment system is a must-have feature for many buyers, and have, as a result, invested increasing amounts of time and money developing these technologies. But some automakers are going above and beyond in-car entertainment and navigation technology by focusing on wearable technology as well.
Nissan has emerged as one such company, developing its own alternative to Google Glass and performance-oriented smartwatch. But Mercedes-Benz is also putting itself at the forefront of wearable tech - not by developing competing products to those designed by dedicated tech companies, but by working with them. The German automaker, as we recently reported, is developing its own app for Google Glass, and is now doing the same with smartwatches as well.
Set to be unveiled at the upcoming Consumer Electronics Show in Las Vegas, Mercedes has collaborated with Pebble Technologies to develop the Digital DriveStyle app. The system will display tell its wearer where the car is, whether the doors are locked and if it needs fuel. Inside the car it'll alert the driver to potential hazards coming up on the road, while making functions like re-routing the nav system, controlling the audio system or activating Siri that much easier.