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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

F1 cancels season-opening Australian Grand Prix over coronavirus

Workers pack up in pit lane after the cancellation of the Australian Formula One Grand Prix in Melbourne, Friday. / AP   MELBOURNE, Australia — As thousands of fans queued to get into the Australian Grand Prix, seemingly unperturbed by the coronavirus pandemic, the Formula One teams and drivers were packing up to leave. The rapid spread of the virus left organizers with little choice Friday but to cancel the season-opening race, particularly after McLaren withdrew because a team member tested positive for the COVID-19 illness and following heavy criticism from six-time world champion Lewis Hamilton. The two practice sessions that usually showcase what the teams have been improving in the off-season were less than two hours from starting when the decision was publicly announced. Principals of nine F1 teams and organizers met overnight and “concluded with a majority view of the teams that the race should not go ahead," a joint statement by FIA, motorsport's governing body, local organizers and F1 said. “It's been a very fluid situation," F1 chairman Chase Carey said. “We're all disappointed not to have it, but I think we've made the decision we had to make." “It's not like it came out of the blue," Carey told a news conference beside the F1 paddock that ended in light rain. “A week ago, when teams started traveling here, we felt it was the right decision (to stage the race). Clearly the situation changed in the interim." Practice, qualifying and Sunday's race were all scrapped, casting doubt over the Bahrain Grand Prix which is scheduled to be held next week and the Vietnamese GP, scheduled for April 5. Authorities in Bahrain have already said no fans will be allowed into the circuit. Carey said a decision on whether or not to go ahead with the the race would be made in coming days. The Chinese GP has already been postponed from April. Hamilton used the first official news conference with F1 drivers in Melbourne to say he was shocked that organizers planned to proceed with the Australian Grand Prix, which regularly attracts more than 300,000 people over four days. McLaren's decision to withdraw was ultimately the catalyst for the cancellation. That person and 14 other McLaren team members have been placed in quarantine in a Melbourne hotel for 14 days. Hamilton's Mercedes-AMG Petronas team said it sent a letter to the FIA and F1 requesting the cancellation and had commenced preparations to leave before the decision was publicly announced.

An assortment of emblematic supercars is headed to auction

Auction house RM Sotheby's is giving enthusiasts the chance to bid on the supercars that they had posters of when they were kids. It's organizing a live sale in Miami, Florida, in December 2022 that's limited to 60 high-end models built between the 1970s and the 2010s. The oldest car in the catalog is a V12-powered 1974 Jaguar E-Type, though keep in mind that only 20 of the 60 available slots have been filled so far. At the other end of the spectrum, the newest model is currently a 2014 BMW M5. If your automotive tastes are firmly anchored in the 1980s, there's a wide selection of cars to choose from such as a 1989 Lamborghini Countach 25th Anniversary Edition and a 1987 Porsche 911 Turbo with a flat-nose conversion. If your heart belongs in the 1990s, RM's sale includes a 1990 Lamborghini LM 002, a 1995 Ferrari 512 M, and a 1996 Porsche 911 Turbo. Bentley models and a 2008 Mercedes-Benz SLR are among the newer classics. Carmakers weren't alone in pursuing speed, style, and extravagance in the 1980s; tuners fought hard for a piece of the pie as well, and RM's sale reflects that. Collectors will get the rare opportunity to bid on a number of pre-merger AMG models like a 1982 Mercedes-Benz 500SL 5.0 (R107), a 1987 Mercedes-Benz 560SEC 6.0 (C126) with a wide-body kit, and a 1989 Mercedes-Benz 560SEL 6.0 (W126). BMW-based Alpina models are well represented, too: RM accepted a pair of 6 Series-based 1987 B7 coupes and a 3 Series-based B6 2.8.  There are several slots left so it's not too late to submit your car. If you're a buyer, plan on being in Miami on December 9 and 10, 2022. We suggest clearing up space in your garage first: every car is offered with no reserve, so the selling price will be the highest bid. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery RM Sotheby's supercar sale in Miami View 44 Photos Ferrari Jaguar Mercedes-Benz Porsche Auctions Luxury Supercars Classics