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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes raises the roof on new CLA Shooting Brake [UPDATE]

UPDATE: As we feared, the CLA Shooting Brake is not currently slated for US availability. The text below has been adjusted accordingly. Of all the variants in Mercedes' smallest line, only one doesn't have a liftgate, and that's the CLA-Class. But don't worry, the German automaker is out to fix that too with the reveal of the new CLA Shooting Brake you see here. Based on the same platform that underpins the CLA four-door coupe, the A-Class hatchback, B-Class minivan and GLA crossover, the new Shooting Brake applies a similar formula we've already seen on the bigger CLS Shooting Brake but in a much smaller form – which is to say, it's a wagon, but a shapely one. The revised roofline means more headroom in the back seat and significantly more cargo capacity than the four-door's trunk. Mercedes will offer the CLA with a variety of engine choices, including a 2.1-liter turbodiesel with either 136 or 177 horsepower, a 1.6-liter four with 122, 156 or 211 horsepower. That last model will even be available with 4Matic all-wheel drive for those not enamored by the idea of a front-drive Benz, but the top of the range, of course, is the CLA45 AMG Shooting Brake that carries the same 2.0-liter turbo four – all 360 horsepower of it – as the four-door CLA45 as well as the A45 and GLA45. Driving once again to all four wheels, Daimler says it'll reach 62 in 4.7 seconds (even quicker than the crossover) and top out at the usual 155 miles per hour. Of course those options only apply to markets where the new Shooting Brake will be offered. And unfortunately, Mercedes-Benz USA confirmed to Autoblog that (like the CLS wagon) the CLA Shooting Brake won't be making the transatlantic voyage to US showrooms (where the E-Class is the only low-slung Benz wagon on offer). That leaves the four-door CLA and the GLA crossover still holding down the pint-sized fort for Mercedes. THE NEW MERCEDES-BENZ CLA SHOOTING BRAKE: SPACE FOR SOMETHING NEW Stuttgart. Breathtakingly sporty proportions and a powerfully dynamic design idiom with sensuously shaped surfaces already made the CLA unmistakable in its four-door Coupe guise. It is now followed by a further design icon, the CLA Shooting Brake, with a unique look all of its own. The lower overall height and the elongated coupe-style roof contour line, the low greenhouse and the sweep of the high beltline are the key design features of its distinctive profile.

German carmakers recall 630,000 diesel vehicles in Europe

Mercedes, Opel, Porsche, and Volkswagen will recall over 630,000 cars in Europe, according to reports Friday. No diesel car has been able to get under the legal emissions limit in real-world driving, according to a German government investigation. While only Volkswagen Group has been using a specific "defeat device", other carmakers have been playing with their exhaust gas recirculation (EGR) systems. Depending of the manufacturer, the systems have been cut off at a certain temperature. In a specific test cycle the systems operate to fulfill the legal requirements, but in everyday use the limits are exceeded. According to the magazine Der Spiegel, the supplier Bosch is behind this programming and has provided it to all German automakers. The mentioned carmakers have announced recalls, but many other manufacturers are also mentioned by name in the report, including Alfa Romeo, Chevrolet, Dacia, Fiat, Ford, Hyundai, Jaguar, Jeep, Land Rover, Nissan, Renault, and Suzuki. PSA Group, which produces Peugeot, Citroen, and DS cars, declared yesterday that its offices were raided following an emissions investigation. Related Video: News Source: AutocarImage Credit: Getty Images Government/Legal Green Recalls Mercedes-Benz Porsche Volkswagen Opel Emissions Diesel Vehicles diesel emissions investigation