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Apple lends prestige to a new Mercedes-Benz music system

Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus.  

2016 Mercedes-Maybach S600 Review [w/video]

"Hindsight is 20/20" is a handy yet disingenuous cliche. The flaw is that hindsight is only instructive up to the moment you would have made a different, perhaps better, decision. At the moment of that deviation the past goes in another direction, one that you can't peer back into because you didn't experience it. So when we say we wish Karl Benz's eponymous firm had produced the Mercedes-Maybach S600 in 2002 instead of the gilded blunder of the separate Maybach brand and its 57 and 62 sedans, we just can't know if the formula would have worked 13 years ago. But we do know the formula adds up superbly right now. A little history: Wilhelm Maybach helped Gottlieb Daimler build a high-speed, four-stroke internal combustion engine in 1885. Eventually Maybach went to work for Daimler's new car company and designed the first Mercedes, the 1901 35-hp model considered the world's first modern car. Maybach left the company after Daimler's death, started a company building zeppelins, then joined his son to start the Maybach car company. Together they developed super luxury cars including the DS8 Zeppelin models that competed with Rolls-Royce. A reviewer in 1933 wrote, "The Maybach Zeppelin models rank among the few cars in the international top class. They are highly luxurious, extremely lavish in their engineering and attainable only for a chosen few." It's a whopping 28 inches shorter than the departed Maybach 62, but 8.2 inches longer than a standard S-Class. As is this Maybach S600. It's a whopping 28 inches shorter than the departed Maybach 62, but since it's 8.2 inches longer than a standard S-Class, there's a very different driving experience. Two-thirds of a foot isn't much, but the Maybach is 639 pounds heavier than an S550, or 231 pounds heavier than a standard S600. From the driver's seat we could feel every additional pound and inch over those other models. It is as if Mercedes threw out the aluminum and steel and chiseled this sedan from basalt. We've driven scanty few cars where we've been genuinely glad for blind-spot detection and 360-degree cameras – this is one of them. The Maybach's wheelbase is four inches longer than that of a Bentley Mulsanne, even though the overall car is almost five inches shorter than the Big B. That long wheelbase translates into tranquil steering response – the S550, S600, and Maybach S600 all have the same 2.3 turns-to-lock, but this sedan feels like it takes more effort. It even looks heavy.

Mercedes-Maybach Pullman stretches its way to Geneva

Mercedes-Benz is known the world over for producing luxury automobiles, but even among Benzes there's a hierarchy. The S-Class sits at the top of the Mercedes range, the Maybach at the top of the S-Class, and what you see here sits at the top of the Maybach line. It's the new Pullman limousine, and it arrives on the 50th anniversary of the original. Stretching a massive 21.3 feet, the new Mercedes-Maybach Pullman is even longer than the previous Maybach 62 by a full foot, and a good 3.5 feet longer than the standard-wheelbase Mercedes-Maybach S-Class, or two feet longer than the G63 AMG 6x6. In other terms, it's over a foot longer than the Rolls-Royce Phantom EWB, and the better part of a yard longer than even the Cadillac Escalade ESV. Heck, you could just about fit Benz's other flagship, the Mercedes-AMG GT, inside the new Pullman's 14.5-foot wheelbase. As if that's not enough, it also stands 3.9 inches higher than a standard S-Class to the benefit of its imposing presence and interior space. Should you be so fortunate as to be graced with an invitation to step inside, you'd find an interior entirely clad in leather with four seats: two recliners and two fold-down seats facing backwards. Those principal rear seats can recline between 19 and 43.5 degrees and offer an extensive array of individual adjustments to cater just-so to the occupants' individual preferences. Ingress and egress are enabled by larger rear doors that open in front of – instead of next to – those rear seats to enhance the privacy of the traveling dignitaries, who will be able to monitor the state of affairs through the analog thermometer, speedometer and clock mounted in the roof liner. They'll also enjoy privacy thanks to the electrically operated glass partition wall with an 18.5-inch monitor mounted in front of it and a choice of Burmester sound systems. Long the favorite of heads of state and captains of industry, the new Pullman will be unveiled at the Geneva Motor Show now just weeks away. We don't doubt that Mercedes will offer its customers a choice of engine options (as long as they're capable of motivating the new Pullman's assuredly substantial heft), but most suitable to the task will of course be the 6.0-liter twin-turbo V12 with its 523 horsepower and 612 pound-feet of torque.