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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

Recharge Wrap-up: Smart Silvretta E-Car Rally, Uber's autonomous Teslas

Daimler took part in the 2015 Silvretta E-Car Rally with seven electrified cars from Mercedes-Benz and Smart. It is the automakers' sixth year competing in the competition in the mountains of Austria's Montafon region. Mercedes fielded two B-Class Electric Drives, an SLS AMG Electric Drive, C350e, S500e and GLE500e 4Matic alongside a Smart Brabus Fortwo Electric Drive Cabriolet. The Silvretta Rally sees some 150 vintage cars and 30 electric vehicles take part in the event, which took place from July 2 through 5 this year. Read more in the press release from Daimler below. Uber CEO Travis Kalanick says that he'd want to buy all of Tesla's autonomous vehicles if they were available in 2020. Venture capitalist Steve Jurvetson relayed Kalanick's comments from the Top 10 Tech Trends dinner in June. Jurvetson also praises self-driving cars, saying, "I believe they are already safer than my parents, and I would trust my kids with them. And they're just going to get better." Jurvetson also believes that taxi services will prosper from the use of autonomous cars in the future. Read more at Hybrid Cars. A Michigan legislator has introduced a bill that would count burning industrial solids — such as tires and plastics — toward the state's renewable energy mandate. Aric Nesbitt's bill would "remove unnecessary burdens on the appropriate use of solid waste as a clean energy source" in order to meet the state's requirement that 10 percent of energy come from renewable sources. Critics argue that these materials are not truly renewable, and that burning them causes pollution and emits greenhouse gases. The proposed bill would also repeal a law requiring utilities to work toward reducing energy use by one percent per year. Read more at Treehugger. Will the cars National Electric Vehicle Sweden (NEVS) builds in China bear the Saab name? While NEVS is the newest parent company to Saab after being acquired in bankruptcy from Spyker, there's no confirmation that the electric vehicles it builds at its Tianjin plant will be sold as Saabs. Swedish defense firm Saab AB, which held the rights to the Saab name, withheld permission to use it after NEVS declared bankruptcy last year. "The exact models and brands are not finalized yet," says a NEVS spokesman. The company says it is spending $200 million to build the new factory in China, with an expected annual capacity of 200,000 vehicles. Read more at Automotive News Europe.

Mercedes CLA a sub-$30k car no more

To be honest, the sub-$30,000 Mercedes-Benz CLA was more a theoretical than a real thing. Squeaking in at $100 below that magical threshold, not counting a $925 destination charge, snagging a CLA anywhere near $30k meant exercising extreme self-control with the options catalog. Perhaps with that thinking in mind, Mercedes is set to effectively scrap the entire idea, with Cars Direct claiming the price on a new CLA is set to increase by about five percent, to $31,500. Adding 4Matic all-wheel drive brings the starting price to $33,500. Even the hot CLA45 AMG is getting a price bump, from $47,450 to $48,500. Frankly, it's impossible to miss where Mercedes is coming from with this move, if it actually happens. The CLA has been one of 2014's unmitigated success stories, selling so well that Mercedes has struggled to keep up with demand. Considering that, a modest price hike is to be expected.