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Mercedes-Benz C-Class scores well in TUV lifecycle analysis

Mercedes-Benz drivers and treehuggers don't always go hand in hand, but, like a lot of other companies, the German automaker is looking to boost its green cred. This time, it's all about the car's lifecycle carbon footprint. The Daimler AG unit is using its new C-Class sedan as an example of how it's making progress in that department. Mercedes-Benz, citing the inspection authority TUV Sud, says the 2015 C-Class has a 10-percent lower lifecycle carbon footprint than its 2014 predecessor, based on driving about 125,000 miles over the life of the car. About 95 percent of the car (by weight) is recyclable, slightly higher than the average for most vehicles, and the model has upped its amount of recyclable materials up by 23 percent and increased its use of "natural materials" by 55 percent. Better aerodynamics also helps things out on the fuel-economy front, Benz says. Taking a longer view, the 2015 C-Class's carbon footprint is 28 percent better than the 2007 version that launched the vehicle line. The 2015 C-Class hasn't received a fuel-economy rating from the US Environmental Protection Agency, which tagged the 2014 C350 with a combined fuel-efficiency rating of 24 miles per gallon from its 3.5-liter 6-cylinder engine. Check out Mercedes-Benz's press release below and find the Autoblog First Drive impressions here. TUV Environmental Certificate: The new C-Class makes its mark with an exemplary life cycle assessment Stuttgart, Mar 28, 2014 The C-Class sets efficiency benchmarks for its class, helped by an intelligent lightweight concept, excellent aerodynamics and new, frugal engines. The neutral inspectors from the TUV Sud technical inspection authority have confirmed the high level of environmental compatibility of the new Mercedes-Benz C-Class. Besides a sensuous, clean-cut design, a top-class interior and a host of technical innovations, the premium saloon also boasts an exemplary life cycle assessment, which is why it has been awarded the Environmental Certificate in accordance with the ISO 14062 standard. Professor Dr. Herbert Kohler, Chief Environmental Officer at Daimler AG: "Our engineers have pulled out all the stops in an effort to lower fuel consumption while at the same time further accentuating the car's sporty character. By employing an intelligent lightweight design with a high proportion of aluminium, for example, it has been possible to make the new C-Class up to 100 kilograms lighter than its predecessor.

Mercedes-Benz to build new ML coupe-crossover in Alabama in 2015

Mercedes-Benz will expand its factory in Tuscaloosa, AL, to build the ML Coupe, a new crossover that will join its lineup in 2015. Mercedes will also ramp up production to build facelifted versions of the M-Class and GL-Class SUVs, lifting the factory's total production capacity to about 300,000 units annually in 2015. It made 185,000 vehicles in 2013. In addition to SUVs, the Tuscaloosa site also makes the C-Class sedan.
The plans come as part of Mercedes' strategy to capitalize on Americans' increasing demands for SUVs. The company said the SUV market was up 12 percent in first half of 2014, and expects it to grow at twice the rate of the regular market in 2015 and 2016.
"We are seeing climbing demand for SUVs." - Dieter Zetsche

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.