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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2023 Mercedes-Maybach S 680 by Virgil Abloh is maximum fashion with a V12

If the Mercedes-Maybach S 680 wasn’t already exclusive enough for you, listen up. This is the limited-edition Maybach by Virgil Abloh version of the Mercedes-Maybach S 680, and there will only be 150 of them built for the world. The vehicle is the result of a collaboration between Virgil Abloh and Mercedes chief designer Gordon Wagener. Mercedes says the design was finalized prior to AblohÂ’s passing in November 2021. In case youÂ’re unfamiliar with Abloh, know that he was many things throughout his life. HeÂ’s known best for being a fashion designer and entrepreneur, but he was also an artist, philanthropist and architect. As for the car itself, the exterior uses a two-tone paint combo that you might recall from the Project Maybach electric off-road coupe. The bottom half is meant to make you think of sand, while the top half contrasts that in a glossy Obsidian Black finish. The window frames lose their bright look and are painted black to make it as monolithic as possible from the side. Even the forged wheels are painted in the sandy hue. The same theme continues for the interior. ItÂ’s a black and tan two-tone throughout, and MercedesÂ’ Nappa Leather is used to cover surfaces. A unique Mercedes-Maybach and Virgil Abloh logo is inscribed on the center console to denote this carÂ’s special-edition status. YouÂ’ll see the same logo on rear cushions, headrests and door sills. Mercedes even went so far as to modify the infotainment system and its controls for this special edition. The “home” button gets a sandy Abloh theme, and so do the selectable apps on screen. TheyÂ’re decorated with fashion accessories, and theyÂ’re hopefully still as easy to depict and use as MercedesÂ’ standard MBUX icons. As for extras beyond the car itself, every one of these special-edition models comes with a wooden box emblazoned with the Mercedes-Maybach and Virgil Abloh logo. Inside the box, youÂ’ll find a 1:18 replica of the car, a carabiner hook and your two keys. YouÂ’re also going to get a car cover featuring the Virgil Abloh logo with the car, but this one doesnÂ’t fit in the box. If you really want to look the part next to your car, there is a whole line of clothing designed by Virgil Abloh that is launching today, too. It comprises clothing done in shades and hues similar to the car, so you can truly look the part hopping out of your Virgil Abloh Mercedes-Maybach.

2016 Japanese Grand Prix | Hamilton faces the beginning of the end

We're told the Japanese mamushi viper haunts the undergrowth around Suzuka. If the pit viper attended the weekend's Japanese Grand Prix, it avoided human visitors but it put a nasty bite on Lewis Hamilton's championship hopes. The Briton, lined up second on the grid next to Mercedes-AMG Petronas teammate Nico Rosberg, flubbed his start. By the end of Turn 1 Hamilton was in eighth. Hamilton didn't suffer alone. The beginning of the race was a melee; many of the leaders got caught out either by the damp track or by having to swerve around slow starters. Only Mercedes' Nico Rosberg and Red Bull's Max Verstappen took off clean. The German rolled up another lights-to-flag victory despite the pass-happy race happening behind him. Rosberg was as unbothered by the Dutchman in second place as he was by the official Formula 1 camera feed. Verstappen didn't have much work to do until the final ten laps of the race. Thanks to the Mercedes team's strategy – or Ferrari waiting too long to pit – Hamilton got up to third on Lap 36 of 53. Unable to make a DRS-enabled pass on Verstappen down the front straight toward the end of the race, the Mercedes driver took a creative line through Spoon corner. Closing in down the back straight, Hamilton jinked inside to try a pass through the final chicane. Verstappen moved over in the braking zone while Hamilton was still behind him, closing the door on the move. Hamilton protested over his team radio, but seemed resigned to a third place finish after the incident – he didn't try any more passes in the final laps. The Ferrari duo of Sebastian Vettel and Kimi Raikkonen crossed the line fourth and fifth, respectively, in recovery drives after penalties. The scuderia tried an aggressive final stint after Hamilton successfully undercut Vettel in the pits. Ferrari put Vettel on the soft-compound Pirellis so he could hunt the Mercedes, but after a few laps of close pursuit the tires gave up and Vettel fell back. Daniel Ricciardo couldn't get comfortable in his Red Bull the entire weekend. The Aussie finished where he started, in sixth place. Sergio Perez and Nico Hulkenberg followed the Red Bull home in two-up formation for Force India, Williams doing the same in the final two points-paying positions with Felipe Massa and Valtteri Bottas. Rosberg's 23rd career victory – his ninth of the season and first ever in Japan – puts him 33 points ahead of Hamilton in the Driver's Championship with four races left.