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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Car2go introduces four-seat Mercedes B-Class vehicles

Easily identified by its huge fleet of blue-and-white Smart Fortwos in cities around the world, Daimler's Car2go car sharing service is growing in Canada – both in the number of vehicles and the doors that they have. For the first time in North America, the company is renting a model with a usable backseat thanks to a new pilot program bringing 75 examples of the Mercedes-Benz B-Class to Toronto, Vancouver, and Calgary. The point of adding these hatchbacks to the ranks is to offer an option for those seeking more than the paltry room that the ForTwo offers. Car2Go imagines people using the B-Class to haul extra people in the back or just for the added cargo space. The vehicles wear the same blue-and-white look as the rest of the fleet, but they're specially identified for users in the smartphone app. Best of all, for this pilot program, their rental cost is the same 41 cents per minute as the tinier Smarts. The car sharing service has already started testing the waters of offering the B-Class in Germany. Its Car2Go Black pilot program was announced last year and placed 100 of the hatchbacks in both Berlin and Hamburg. car2go Just Got A Lot More Spacious Carsharing Leader Introduces Four-Door Vehicles For The First Time In North America AUSTIN, Texas, Sept. 28, 2015 /CNW/ -- car2go N.A., LLC, the market leader for one-way carsharing in Canada, announced today that car2go will be introducing 75 four-door vehicles to its fleet in Toronto, Vancouver and Calgary. The pilot program, which officially launches today, provides over 300,000 car2go members in Canada exclusive access to the Mercedes B-Class vehicle, a roomy, versatile alternative to car2go's signature smart fortwo vehicle. The new four-door vehicles are also equipped with the latest car2go technology, allowing members the ability to control their entire car2go experience seamlessly through the official car2go smartphone app. car2go will be introducing 75 four-door vehicles to its fleet in Toronto, Vancouver and Calgary. CLICK TO TWEET: car2go introduces Mercedes vehicles in Canadian markets for the first time http://c2g.cc/Gdscbf "As our members embark on new life chapters – whether moving to a new residence or growing their family – we want to continue providing an affordable and convenient transportation option that allows them to go wherever life takes them," said Paul DeLong, President and CEO of car2go N.A.

Average new-vehicle transaction price hits a whopping new peak in December

Elevated prices for products and higher borrowing rates led to record high transaction prices for new vehicles in December, with the average cost in the U.S. rising to a record $49,507, according to data from Kelley Blue Book released today. The report notes that ATPs — average transaction prices — have climbed above suggested retail prices — MSRPs — for more than a year. Sales volumes were up in December on a year-over-year basis by more than 5%, a situation Kelley attributed to improved supply. Overall sales for 2022, however, were off 8% year over year. “The transaction data from December clearly indicates overall prices showed no signs of coming down as we headed into year-end,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. “Luxury prices fell slightly in December, but non-luxury transaction prices were up. Truck sales were particularly strong last month, and with many trucks selling for more than $60,000, a new record was all but inevitable.” Industry analysts claim the most obvious headwinds in the new car market are generated by higher interest rates, forced by the Federal Reserve's rate hikes intended to tame inflation, and by generally limited inventory. A recent report from J.D. Power showed that the average monthly payment for a new vehicle loan in December was $718, up $47 from a year ago. But 16% of consumers in December took out loans with monthly payments of over $1,000. Consumers think vehicles, and electric vehicles especially, are way too expensive. Fortunately, manufacturersÂ’ incentives, all but extinct in the past two years, are returning, especially in the electric-vehicle and luxury market, the Kelley data suggest. Plus, "With the new tax credits on the way, electric vehicle ATPs will drop lower for qualifying vehicles,” Rydzewski said. Non-luxury brands, such as Honda and Kia, showed particularly strong performance in December, with the average price paid at $45,578 — a record high and an increase of $994 month over month. Meanwhile, the average luxury buyer paid $66,660 for a new vehicle last month. Mercedes-Benz and Land Rover showed the most price strength in the luxury market, transacting between 2.6% to 6.5% over sticker price. But luxury brands Audi, BMW, Infiniti, Lexus, Lincoln, and Volvo showed the least price strength with some discounting in effect, selling 1% or more below MSRP in December, according to the survey.