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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2015 Chinese Grand Prix shines bright sun on the dark days of racing

Yes, we tuned into the Formula One Grand Prix in Shanghai China to see a race. But we all know we really tuned in to see if Ferrari, or any other team, could make it a competitive race with Mercedes-AMG Petronas. Based on qualifying, things didn't get off the best of starts: Lewis Hamilton made it four-out-of-four at the front, leading all three Free Practice sessions and then taking pole position in his Mercedes. Nico Rosberg is making the most of his time in the simulator, getting closer to Hamilton as the months go by. This time he lined up in second, just 0.042 in arrears. Ferrari did its best to temper expectations after Malaysia. Even though Sebastian Vettel qualified in third, almost a second behind Hamilton, the Scuderia's race pace is still considered a danger. Kimi Raikkonen's final hot lap went sour in Turn 3 and dropped the Finn to sixth place on the grid. In between the Ferraris, Williams is another team desperately working to maintain its advantage, and both of its drivers capitalized on Raikkonen's misfortune. Felipe Massa took fourth, Valtteri Bottas was in fifth. Daniel Ricciardo led the Infiniti Red Bull Racing charge in seventh, ahead of Romain Grosjean in the Lotus earning a spirits-lifting eighth. The two Saubers continue to show how good the Ferrari engine is, with Felipe Nasr taking ninth position and teammate Marcus Ericsson in tenth. Yet when the lights went out, so did the racing, for the most part. At the end of the first lap, because of some excellent moves by Raikkonen on both Williams' and a terrible start by Ricciardo that dropped him to seventeenth, the order was Hamilton, Rosberg, Vettel, Raikkonen, Massa, Bottas, Grosjean, Nasr, Ericsson, and Pastor Maldonado in the Lotus rounding out the top ten. At the end of the race, the only positions that had changed were the final two: Ricciardo had a laps-long battle with Ericsson, passing, getting repassed, then passing again to take ninth for good, with Ericsson finishing tenth. Maldonado suffered the worst in a battle with Jenson Button in the McLaren, when Button misjudged the entry into Turn 1 for a pass and clouted the back of the Lotus. Button was able to finish but Maldonado had to retire. Yes, there were some decent moments in between, like Bottas getting by Massa at the start, then Raikkonen getting past Massa in the first few corners and the Finn's move on Bottas also letting Massa through.

Mercedes-Benz releases stunning first images of 2014 S-Class

The all-new 2014 Mercedes-Benz S-Class, designated W222, is one of the most highly anticipated debuts of its model year. Every generation of the flagship sedan has broken new ground in technology and innovation for the entire industry, and the German automaker appears determined to raise the bar much further with its latest arrival as it promises to deliver "the best automobile in the world." Mercedes-Benz has just released nearly two dozen interior images of the new sedan, showing off style in design, craftsmanship in execution and pioneering advancements in technology.
Unlike all previous generations - the first S-Class officially arrived in 1972 - the 2014 model completely discards a traditional instrument cluster and replaces it with two high-resolution color displays in 8:3 format with a screen diagonal of 12.3 inches (the outgoing model's gauges were a mix of digital and analog). The left unit displays traditional analog gauges (digitally, of course) while the right unit is reserved for infotainment and comfort settings with the automaker's all-new mBrace2 - a cloud-based entertainment and information delivery system that is rolling out this year.