1981 Mercedes 370sl on 2040-cars

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Weekly Recap: An '80s encore in the auto world

The '80s returned in a big way this week, as National Lampoon's, Ghostbusters, Miami Vice, and even Tetris were back in the news. While there were far more serious topics (see below), nostalgia mingled with modern marketing to put these Reagan-era favorites back in the spotlight. The '80s were alternately cold and corny at times, but their cultural touchstones can still generate big money. That's why Infiniti recreated an iconic scene from National Lampoon's Vacation (1983) for an advertisement that hawks the QX60 crossover. Actor Ethan Embry, who played Rusty Griswold in a later Lampoon's movie, pilots the Infiniti – which is serving as a modern Family Truckster – for a trip to Walley World. A blonde pulls alongside in a red Lamborghini. They flirt, and she drives on. Christie Brinkley, who played the original girl in the red sports car (she drove a Ferrari in the '83 flick), is riding shotgun and chides Embry with: "A blonde. In a convertible. Seriously?" Okay, it's hardly on the level of "here's looking at you," or even "you can't handle the truth," but it should resonate with '80s babies, many of whom are now having children of their own and moving into three-row SUVs like the QX60. Naturally, Hollywood is going back to the well, too, with a Vacation remake that premiers July 29. Meanwhile, Ghostbusters is returning next year, and director Paul Feig offered a peak at the new Eco-1 in this tweet. In the 1984 classic, the team drove a modified 1959 Cadillac. Now, it will drive a late '80s Cadillac. As expected, the announcement generated support and controversy from movie and car enthusiasts. His tweet had generated several thousand retweets and favorites in the days following the news. Though the '80s Caddy looks, uh, less elegant in comparison to the now-iconic fins and curves of the original Ecto-1, it's about the same time lapse into the past as the '59 Caddy was to viewers in 1984. Speaking of 1984, Miami Vice, which debuted that year on NBC, is seeing one of its hero cars hit the auction block, Mecum Auctions announced this week. The 1986 Ferrari used on the show will be offered for sale Aug. 15 during Monterey classic car week. The white supercar runs a 390-hp flat 12-cylinder engine paired with a five-speed manual transmission and was in storage after the show ended in 1989 until earlier this year. It has 16,124 miles on the odometer and is authenticated by Ferrari North America and Classiche.

Mercedes-AMG GT S aggressively priced at $129,900*

Just a few days ago we brought you leaked information regarding pricing for Mercedes' new flagship supercar. Now the German automaker has confirmed that the new Mercedes-AMG GT S will indeed retail for $129,900 (*plus a $925 destination charge). That may seem like a big chunk of change, and by most standards it is. But it starts to fall into reasonable territory when you put it into context. For one thing, it's not the most expensive Mercedes – not by a long shot. The previous SLS AMG fetched around $200k, and most anything else at the top of the AMG range – like the S63, SL63, G63 or GL63 – will set you back more than the new GT S, and don't even get us started on anything with the V12 and the number 65. The new Maybach S600 will set you back nearly $190k, and that bonkers G63 6x6 goes for over half a million. As for its rivals, the pricing places the AMG GT S right on pace with the Porsche 911 GT3 (whose 475 horsepower the Benz neatly trumps with 503 hp) and a good $20k less than the more powerful 911 Turbo. It also comes closer to the $115,900 that Audi charges for an R8 with a V8 than the $153,900 it gets for the ten-cylinder version, although the Benz edges closer to the latter in terms of output. The pricing does make it a fair bit more expensive than even the top end of the Jaguar F-Type range, which (short of the Project 7 speedster) maxes out at under $100k for the R model. Contrary to its predecessor and the SLR that came before, however, Benz is wisely staying out of Ferrari/Lamborghini/McLaren territory this time around. In short, Mercedes has clearly weighed its pricing strategy carefully. But if $130k is still too rich for your blood, the less potent base Mercedes-AMG GT will follow in the spring of 2016 with less power (quoted at 456 hp) and with a list price that's yet to be announced but promises to be a fair bit lower. In the meantime, deliveries of the GT S are scheduled to commence in April of this year. MERCEDES-BENZ ANNOUNCES PRICING ON ALL-NEW MY2016 MERCEDES-AMG GT S New Sports Car to Start at $129,900* January 23, 2015 - MONTVALE, NJ With the new Mercedes-AMG GT model range, the Mercedes-AMG sports car brand is moving into a new segment. As the second sports car developed entirely in-house by Mercedes-AMG, the GT has everything you would expect from an authentic Mercedes-AMG, from the characteristic styling, thoroughbred motorsport technology to the optimum weight distribution.

Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.