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Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Mercedes teases a new Maybach concept convertible

Once again, Mercedes is taking a Vision concept to the Pebble Beach Concours this year. To start generating excitement, the company has released a teaser trailer for the car, and effectively no other information. But we think we've pieced together what the car is. Let's look at the video first. It shows a voluptuous blue body. It's all curves and clean lines inside and out. It also has an impressively prodigious prow with a proud three-pointed star at the front. The interior is all white with very little detail, and in addition to chrome, there are many copper trim pieces. There appear to be only two seats, too. Toward the end, we see a strip of copper trim on the outside as well, and just before the shot changes, we can see a bit of white interior that indicates this is a convertible. So we know this is an elegant, luxurious roadster. Is there anything else we can discern? Well, it seems Mercedes may have accidentally revealed the name of the car, or at least what it's based on. The video's file name includes the words "Maybach six." That happens to be the name of last year's Mercedes-Maybach coupe concept. On top of that, there's a striking resemblance between the long, flowing hoods of both cars. So it seems like a pretty safe bet that Mercedes will show the convertible version of that car, which was 18 feet long, and produced 738 horsepower from a quartet of electric motors. We'll find out if we're right when the car is revealed at Pebble Beach. Related Video: Image Credit: Mercedes-Benz Design/Style Maybach Mercedes-Benz Technology Emerging Technologies Convertible Concept Cars Electric Luxury Pebble Beach

Recharge Wrap-up: Porsche 911 hybrid possible, Ecocruise EVs coming soon

The next-generation Porsche 911 could use hybrid power, according to Porsche CEO Matthias Muller. "There is no reason against it and we will see if we have some reasons to do it," Muller says of the model due around 2018. He also suggests that hybrid technology could eventually make its way into all Porsche model lines, but that the Boxster and Cayman would first get four-cylinder versions. Muller cites carbon emissions and "sportiness" as reasons to use hybrid power, pointing to the 918 Spyder as a good example of both. Read more at Car Advice. A B-Class F-Cell from the Mercedes-Benz fleet has hit a benchmark of 300,000 kilometers (about 186,411 miles) in everyday use. The achievement won Daimler an "f-cell award" for hydrogen fuel cell technology and innovation. The 300+ fuel cell cars in the Daimler fleet have driven a collective 9 million-plus kilometers (more than 5.5 million miles). The information gathered from this testing is being used to improve development as the company looks toward expanding commercialization of fuel cell cars. "We have clearly demonstrated that the fuel cell electric drive is ready for the road," says Professor Herbert Kohler of Daimler. "The last hurdles we will overcome in intensive cross-industry and cross-border teamwork." Read more in the press release below. A company called Ecocruise has new EVs coming out soon. Along with electric scooters and service vehicles, Ecocruise develops street-legal neighborhood electric vehicles like the three-wheeled EZip-3, the four-wheeled EZip-4, and the fun looking Cruser Sport (see a prototype in the video below). The EVs are scheduled to go on sale in January of 2015, which is right around the corner. Ecocruise was started after the founder of Kasea Motorsports decided to switch to electric vehicles with the goal of offering providing affordable emissions-free driving. Learn more about Ecocruise and its vehicles at the company's website. The new EU Fuel Quality Directive (FQD) does little to discourage dirty fuels like tar sands and coal-to-liquid, says Transport & Environment (T&E). The FQD requires suppliers to reduce greenhouse gas intensity for transport fuel in the EU by six percent by 2020. The much-delayed FQD doesn't do as much as it could, though, say critics, and it doesn't label dirtier fuel sources as such despite the urging of scientists. T&E, an organization focused on cleaning up EU transport, blames Canada, the US and Big Oil.