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Mercedes calls CLA 'best launch in 20 years' as it warns dealers of tight supplies

It's still in the early going, but it's looking more and more like the 2014 Mercedes-Benz CLA is a verifiable home run for the German brand. According to a new report from Bloomberg, the new small car isn't just widening the sales gap between Mercedes and BMW, it's attracting a new, younger breed of customers into the brand's showrooms. But that early success is straining supplies of the turbocharged four-door.
Dealers have been warned that the first half of 2014 will see limited supplies for CLA, with a letter to dealers indicating that "tight inventories and low days supply" will exist from February through June, despite the car's Kecskemét, Hungary plant running at full tilt.
"This is our best launch in 20 years," said Steve Cannon, the US boss for Mercedes. "The CLA has been a phenomenal success right out of the gate." The numbers certainly support that. We reported in early October that Mercedes moved 2,300 CLAs in its first week on sale, and now Bloomberg is saying CLA sales were almost singlehandedly responsible for Benz's November sales gains. Mercedes' annual sales are up 14 percent through the November, and it's enjoying a healthy 7,600-car lead over BMW.

Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

2014 Mercedes-Benz E63 AMG S Wagon is one hot hauler [w/video]

Mentioned at the debut of the redesigned Mercedes-Benz E-Class back in January, Mercedes has finally pulled back the curtain on the E63 AMG S, which was on display at the New York Auto Show in wagon guise. The 2014 E63 AMG S ups the ante even more from a "base" E63 AMG, improving the car's performance and styling - not that it needed help with either to begin with.
Our favorite S-model upgrade is the added output tweaked out of the 5.5-liter twin-turbo V8 producing 577 horsepower and 590 pound-feet of torque, which represents a substantial gain of 27 hp and 59 lb-ft of torque over the stock E63. In wagon form, the E63 AMG S can run from 0-60 miles per hour in just 3.6 seconds and hit an electronically limited top speed of 186 mph. All 2014 E63 AMGs come with Mercedes' 4Matic all-wheel-drive system, but the S-Model adds in a limited-slip rear differential for improved performance.
Mercedes has made sure that the extra money being spent on the S-Model is instantly noticeable with slightly different design cues and black along with 10-spoke wheels with red brake calipers peeking through. Plenty of silver-chrome and high-gloss black accents finish off the exterior styling, while the interior adds Alcantara on the steering wheel, accent stitching on the leather and contrasting silver seat belts on models with the black interior. Scroll down for an official video and press release.