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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

The Mercedes-Maybach Pullman Guard is a limo with a bulletproof vest

As fabulously plush as the Mercedes-Maybach Pullman is, there is a certain class of individual for which luxury is only part of the equation. Oligarchs, dictators, kingpins of questionable businesses, and probably some legitimate world leaders all love luxury, but they sometimes face some hairy commutes that demand a bit more protection. For them, the answer to their luxury car needs is the armored Pullman Guard. The Mercedes-Maybach Pullman Guard tops the line of S-Class Guard models that also includes the Mercedes-Benz S600 Guard and the Mercedes-Maybach S600 Guard. Like the non-armored Pullman it packs loads of leather, seats with practically infinite adjustability, and redundant gauges for rear passengers. It is also by far the longest S-Class vehicle available, stretching more than 40 inches longer than the next-longest Mercedes-Maybach. This tremendous length allows the Pullman Guard to have four-passenger seating in the rear, with two seats facing two others. It's the perfect place to sign treaties or entertain diplomats. Or, if foreign affairs aren't your speed, it would also be a convenient place to carve up territory, issue ultimatums to enemies, and intimidate dissidents. The Pullman Guard was developed alongside the standard Pullman, and because of that, the added armor does not sacrifice interior space. The armor does affect weight, though. The Pullman Guard weighs over 11,000 pounds. But, in return, the steel plates on the sides and floor, non-Kevlar-brand high-strength fabrics, and polycarbonate-backed windows protect occupants from bullets and explosives. Plus, the Pullman Guard features a twin-turbo V12 that produces 530 horsepower and 612 lb-ft of torque to haul the added ballast around. If a recognized authority is ordering a Pullman Guard, Mercedes also offers sirens, flashing lights, two-way radios, an emergency starter battery, and a loudspeaker system. These items are sure to be useful when trying to navigate seas of protestors in the streets. All of this extra protection will cost you though, and if you have to ask, you definitely can't afford it. But we'll tell you the price anyway. A standard Pullman will run around $500,000 at current exchange rates. For the Guard model, be prepared to shell out about $1.56 million. It's a steep price for sure, but for those whose pampered lives are in danger, it's probably worth it.

Race Recap: 2015 US Grand Prix was wet, wild, and historic

Hurricane Patricia made landfall in Mexico this weekend, and made her presence known throughout the South. For two of the three days of the grand prix weekend it rained non-stop in Austin, so badly on Saturday that qualifying had to be postponed until Sunday morning, and then it only stayed dry enough to conduct the first two sessions. At the end of a tricky, slippery Q2 Nico Rosberg had put his Mercedes-AMG Petronas on the front row, one tenth ahead of teammate Lewis Hamilton. The German had done the best he could to keep his hair-thin chances of a World Championship fight alive. Daniel Ricciardo lined his Infiniti Red Bull Racing chassis in third ahead of teammate Daniil Kvyat, both drivers having moved up a place because Ferrari driver Sebastian Vettel took a ten-spot grid penalty for using a fifth engine and dropped to 13th. Continuing the two-up theme, Sergio Perez and Nico Hulkenberg were fifth and sixth for Force India. After that came variety: Felipe Massa in seventh for Williams, Max Verstappen for Toro Rosso in eighth, Fernando Alonso looking good in the rain for McLaren in ninth, and Romain Grosjean for Lotus in tenth. When the lights went out, Turn 1 set the tone. Pole position is on the outside line at Circuit of the Americas, and Hamilton had got himself far enough under Rosberg by the time the two got up the hill that Rosberg had to stick to the outside through the corner. At the corner exit Hamilton used the entire track, pushing Rosberg wide, their cars touching. As Rosberg left the track and dropped back to fourth, Hamilton radioed to the team to say the contact was unintentional. The two Mercedes' and two Red Bulls animated the front. Rosberg passed Ricciardo at the end of a Virtual Safety Car period employed to let the marshals clean the debris at Turn 1. Kvyat started chasing down Hamilton until the Russian ran wide and let Rosberg and Ricciardo through, then Rosberg ran wide on the next lap to let Ricciardo through. On Lap 15, Ricciardo passed Hamilton through the esses to take the lead. After the first round of pit stops the Aussie still had the lead, followed by Rosberg, Kvyat, Hamilton, and Vettel. Then Rosberg got around to take the lead and Vettel closed in on Hamilton as the Brit duked it out with the Russian. Rosberg showed excellent speed, building up a nine-second gap on Ricciardo, but a Safety Car period erased that when Marcus Ericsson had to park his dead Sauber on the inside of the track after Turn 10.