1969 Mercedes Benz 280sl 4spd No Reserve on 2040-cars

Auto blog

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Daimler employees can set email to auto-delete during vacation

The Internet has shrunk the world in terms of the way people communicate by making it possible to send an email from Oslo and have it show up in Cleveland almost immediately. But that instant contact has wrecked the work/life balance for many. They get home from a long day at the office, yet they can never fully put their feet up and relax because another hour or more of checking and replying to emails awaits. However, German automotive giant Daimler is putting an end to that churn, at least while its employees are on vacation.
About 100,000 Daimler employees in Germany are eligible to opt-in to a new program called Mail on Holiday, according to The Atlantic. When the workers go on vacation, they can switch it on, and the service auto-deletes all of their incoming email. "Our employees should relax on holiday and not read work-related emails," said Wilfried Porth, board member for human resources, to The Financial Times as cited by The Atlantic.
Mail on Holiday puts a thumb on the scale of work/life balance in favor of a little more free time. The system means that Daimler employees shouldn't even be tempted to check their email on vacation because there's nothing there - and it also avoids them coming back from a relaxing holiday only to find a mailbox packed full of hundreds of unread messages. These days, people are absolutely obsessed with their work, often to the detriment of their health, not to mention spending time with their families and friends. On one hand, Mail on Holiday sounds like the sort of vacation breakthrough we'd need to truly unplug and unwind, but on the other hand, it makes our skin crawl just thinking about the lack of communication. What's your perspective? Have your say in Comments.

Clark Gable's 1955 Mercedes-Benz 300SL Gullwing doesn't sell, then does sell for $1.85 million [UPDATE: w/video]

How much extra value does previous celebrity ownership add to of a car? Really, there's no way to know until the car in question hits the auction block and bidders start raising their hands. In the case of the 1955 Mercedes-Benz 300SL Gullwing you see above, the celebrity owner is none other than Clark Gable, who purchased it new. After Gable's death in 1960, the car changed hands a few times before settling with Charles Wood in 1975.
A high-dollar restoration was performed in 1989, and period accessories added by Gable himself were kept in place, including the Rudge knock-off wheels and Nardi steering wheel. Any Mercedes-Benz 300SL is worth a big chunk of money. In the case of Clark Gable's old Gullwing, the bidding stalled at $1.9 million here at the 2013 Barrett-Jackson auction in Scottsdale. As one of the 5000-series cars, this 300SL carried a reserve, and a bit of after-the-fact dealmaking saw the car change hands for $1.85 million.
You can see our high-res image gallery above, and the car's official auction description below.