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Mercedes calls CLA 'best launch in 20 years' as it warns dealers of tight supplies

It's still in the early going, but it's looking more and more like the 2014 Mercedes-Benz CLA is a verifiable home run for the German brand. According to a new report from Bloomberg, the new small car isn't just widening the sales gap between Mercedes and BMW, it's attracting a new, younger breed of customers into the brand's showrooms. But that early success is straining supplies of the turbocharged four-door.
Dealers have been warned that the first half of 2014 will see limited supplies for CLA, with a letter to dealers indicating that "tight inventories and low days supply" will exist from February through June, despite the car's Kecskemét, Hungary plant running at full tilt.
"This is our best launch in 20 years," said Steve Cannon, the US boss for Mercedes. "The CLA has been a phenomenal success right out of the gate." The numbers certainly support that. We reported in early October that Mercedes moved 2,300 CLAs in its first week on sale, and now Bloomberg is saying CLA sales were almost singlehandedly responsible for Benz's November sales gains. Mercedes' annual sales are up 14 percent through the November, and it's enjoying a healthy 7,600-car lead over BMW.

Audi and Mercedes both outsell BMW in January

There won't be any celebrations in Munich this month, as BMW was outsold by arch-nemeses Audi and Mercedes-Benz. The Bavarian company finished behind Audi in January, which took the top spot for the first time since June of last year, Bloomberg reports. Ingolstadt rode high on a 10-percent bump in sales, while Mercedes saw a larger 14 percent increase. BMW, meanwhile, only saw a modest 6.3-percent sales increase last month, thanks in large part to its struggles in China. The company's sales there increased at about half the rate of its chief competitors, with a 7.9-percent jump to Mercedes and Audi's roughly 15-percent increases. Perhaps more worrying for BMW, though, is that this could become something of a trend for the company. According to Bloomberg, issues with Chinese dealers who cancelled orders over sales targets and bonuses combined with what the publication calls aging models, could spell bad news for the German marque. "This looks like a pretty significant decline in growth compared to Mercedes and Audi," Bankhaus Metzler analyst Juergen Pieper told Bloomberg. "I think this will continue during the next few months." News Source: BloombergImage Credit: Matthias Schrader / AP Earnings/Financials Audi BMW Mercedes-Benz

Daimler names Bernd Pischetsrieder to supervisory board

Some executives in the automotive industry stay with one company for their entire careers, while others bounce from one to the other, often leaving their indelible mark on each automaker at which they serve. Bob Lutz is certainly an example of the latter. So is Lee Iacocca, having presided over Ford and later charing the Chrysler board. Carlos Tavares was chief operating officer of Renault before being nominated as chief executive at PSA Peugeot Citroën. But as far as the Germans go, nobody's jumped from the leadership of one automaker to the next quite like Bernd Pischetsrieder - especially now that he's been named to the supervisory board of Mercedes-Benz parent company Daimler.
An engineer by training, Pischetsrieder started his career at BMW in 1973, eventually rising to the office of CEO after twenty years. There he remained until 1999, only to be dismissed after orchestrating BMW's takeover of the Rover Group (of which only the Mini brand remains in the company's portfolio, the other brands having been sold off after his dismissal).
The next year he was named chairman of Volkswagen's Seat brand, and rose to the chairmanship of the entire Volkswagen Group two years later. Despite a largely successful four-year tenure (that gave birth, incidentally, to the Bugatti Veyron), disagreements with supervisory board chairman Ferdinand Piëch saw him leave the helm at VW AG, focusing his attention on the Scania truck division. He's since been touted as a potential chief executive for Opel and for Continental, but neither potential was apparently realized.