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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes-Maybach GLS prototype caught testing with its big new grille

The new Mercedes-Benz GLS is a massive tech fortress on wheels, so the Maybach GLS is bound to be a massive tech castle. Last we heard from the gigantic Benz SUV was that it was going to be built at Mercedes’ Alabama plant. With a starting price expected to be around $200,000, itÂ’ll probably be the most expensive vehicle produced in the U.S. These spy shots give us an idea of what weÂ’re going to be looking at when the production SUV is finally revealed. Our first hint that this prototype is a Maybach is the grille. It looks suspiciously similar to the grille on the Vision Mercedes-Maybach Concept with all the vertical slats running down the big maw. Minimal camouflage is disguising the exterior for the most part, but we imagine Mercedes is hiding any of the gaudier parts of the car itÂ’d like to save for a big reveal. The exhaust outlets sure do look a bit different than the regular GLS, but the outside is generally the same as what we see today. As for the interior, thatÂ’s where most of the magic is expected to happen. A significantly overhauled look is inevitable, with the focus on even more luxurious materials than the most expensive norm-core GLS. A rear seat that's fit for a king or two is likely, along with Maybach-exclusive tech to boot. For now, we canÂ’t see in the heavily camouflaged and taped-off windows, leaving us to wonder about the luxury within. This Mercedes-Maybach is expected to compete with other massively expensive SUVs like the Bentley Bentayga or a fully decked-out Range Rover.  Everything thatÂ’s optional on the GLS should come as standard here, including the trick E-Active Body Control suspension. Look for a reveal coming in the not-so-distant future, as this prototype doesnÂ’t look terribly far from production to us. Featured Gallery Mercedes-Maybach GLS View 12 Photos Spy Photos Maybach Mercedes-Benz SUV Luxury

Mercedes-Benz Concept GLA gets official ahead of Shanghai

Mercedes-Benz has something special planned for the Shanghai Motor Show - a new CUV concept that we first saw when it leaked on the internet yesterday. The GLA Concept compact crossover will hit the show stand with a turbocharged 2.0-liter four-cylinder engine producing 208 horsepower and 258 pound-feet of torque mated to a seven-speed dual clutch transmission and 4Matic all-wheel drive, and likely previews a new production model that we've already spotted testing.
That's not news, but the laser-based headlamps with video-projecting capability certainly are. Mercedes-Benz says the array can project any image or video onto a screen, which is handy since there are a pair of HD cameras mounted to the roof rack. The cameras can be removed and taken with you on all sorts of adventures. The lamps also feature a visible cooling system comprised of a series of fans, and the system helps give the headlights their "sparkle" effect.
Step indoors and the GLA offers up the interior of a high-quality crossover, complete with contrasting leather and plenty of aluminum. The automaker says the cabin was inspired by saddle craftsmanship with "more than 65 feet of hand-stitched seams to hold the raw edges of the leather together."