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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Daimler eMERGE2 test proves ignorance breeds dislike of EVs

Out with the old EVs, in with the new. Daimler announced today that it has finished up the eMERGE electric vehicle project that used Smart Fortwo Electric Drive cars and will now start up eMERGE2, which will use Mercedes-Benz B-Class Electric Drive and PHEV vehicles. As before, the tests will take place in Germany. The first, just-finished eMERGE program ran from May 2013 to June 2015 and put over a million kilometers (621,000 miles) onto 146 Smart Fortwo EDs. Daimler said that over the two years, the vehicle with the most efficient annual energy consumption used just 10.4 kWh for all of its 100 kilometers. The best full-charge range over the year was 161 kilometers (100 miles). Perhaps most interesting, though, was one of the projects findings: "the less an interviewee knew about electric mobility, the more negative their opinion" about the technology. In other words, here's some more proof that getting "butts in seats," as it were, is one reasonable way to promote electric driving. eMERGE: key contribution to developing the mobility of the future Stuttgart/Berlin, Jul 30, 2015 Broad-based real-world trial of eMERGE project completed Especially for daily distances of 50 km or over the E-car is financially attractive eMERGE2 fleet project now launching with 200 Mercedes-Benz B-Class Electric Drive and plug-in hybrid models Stuttgart/Berlin – After more than one million kilometres in two years – from May 2013 to June 2015 – the real-world trial of electric cars known as eMERGE has been completed. Those taking part in the project were private and business customers with 146 smart fortwo electric drive cars from Berlin, Potsdam and North Rhine-Westphalia. Some of them set records: the lowest average energy consumption over one year was 10.4 kWh/100 km, while the longest range was 161 kilometres. The smart fortwo electric drive is certified with a consumption of 16.3 kWh/100 km and a range of 145 kilometres. The broad-based field trial within the framework of the eMERGE project has not only provided information on user behaviour and e-car technology; it also studied intelligent charging systems for improving the utilisation of the power supply as well as various pricing systems with regard to customer acceptance. Based on transport models, the project partners examined the need for a publicly available charging infrastructure. Within the project Daimler was responsible for collecting the driving and charging data required for evaluation of the field trial.

Race Recap: 2016 European GP was a cakewalk for Rosberg

Formula 1 teams had no setup data or tire information for the six-kilometer Baku City Circuit hosting the European Grand Prix, and that's the reason for much of the weekend's excitement. Nico Rosberg snatched pole position after Mercedes-AMG Petronas teammate Lewis Hamilton hit the wall during qualifying. When the lights went out, Rosberg put in a clinical drive way out front to score his second career grand slam: pole position, leading every lap, fastest lap, and victory. Sebastian Vettel put in a similarly lonely drive in his Ferrari to second. The German had little to do on track other than get around his teammate on Lap 28, and that came courtesy of team orders. Sergio Perez started from second on the grid, but a gearbox change after clouting the wall during Free Practice dropped him to seventh. The Mexican cut his way through the field after his sole pit stop on Lap 17 of the 51-lap race, passing Ferrari's Kimi Raikkonen for third on the final lap. It's Perez's second podium in three races after finishing third in Monaco. Force India has five podium finishes in its eight-year history, and Perez's name is on four of them. Raikkonen followed in fourth. Stewards hit the Finn with a five-second penalty for crossing the pit-entry line during the race, so even if Perez hadn't passed him on track, Raikkonen would have been classified fourth. Hamilton's up-and-down weekend ended with a burst of radio messages and a whimper. He climbed from tenth on the grid to fifth in the race, then his energy recovery system began harvesting in the wrong places. The snafu cost Hamilton two seconds per lap compared to the leaders. The trouble came from a switch turned to the incorrect position, but the FIA ban on driver assistance meant Hamilton's engineer couldn't tell the driver how to fix the problem. At one point when Hamilton said he was going to reset the whole car, his engineer replied, "Um, we don't advise that, Lewis." Hamilton finally found the proper setting on Lap 43, but turned the engine down again when he realized he couldn't catch the leaders. Mercedes said that Rosberg had the same issue, but Rosberg fixed it on his own. Valtteri Bottas got his Williams across the line four seconds behind Hamilton. Red Bull teammates Daniel Ricciardo and Max Verstappen couldn't get their tires to work, forcing both racers to pit twice before finishing seventh and eighth.