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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.

Mercedes-Benz A45 AMG is Affalterbach's first big leap into the little pond

The recent history of AMG is turning out amped-up versions of Mercedes-Benz offerings that would hardly ever be mistaken for their sedate counterparts. Sure, you'd need to pay attention to pick a G-Class from the G63 AMG, but dual side-pipes are a quick giveaway. The Mercedes-Benz A45 AMG is not only a new era in Affalterbach's attention on smaller cars, it is probably also the most subtle transformation we can think of in the line-up.
Low and chunky enough in standard guise to make a sporting impression, the aesthetic makeover is confined to black trim around the lower rim of the hatch, black wheels with red brake calipers and a single, rectangular exhaust tip on either side of the diffuser. It's easier to make a positive ID inside, where the flat-bottomed steering wheel, red seatbelts and red-rimmed details say, "You know what I am..."
If the car is running, though, it won't take but a second. The 2.0-liter turbo spitting 360 horsepower and 332 pound-feet will grumble through a sport exhaust at idle, and bellow through the same on it's way to a 0-60 time of less than 4.5 seconds. And if you need something that looks a little harder - and you want those quad pipes - then the A45 AMG Edition 1 is the treasure you seek. There's a press release below for all the info you'll need until the hot hatch goes on sale in Germany later this year, and photos for the rest of us while we wait to find out if we'll get a chance to buy it.