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If you're a Daimler exec, you'll soon have to drive an EV

Luckily, for Daimler's "senior level" managers, the company has a lot of plug-in vehicle options. Lucky because "in the future," these managers will have to drive the company's electrified vehicles. This most likely means a plug-in hybrid – something like the C 350 e or the GLE 500 e 4MATIC – but it could also be the all-electric and peppy Smart ED or the B-Class EV. Board member Ola Kallenius said in a statement (available below) that this new policy, "We are continuing on the path of zero-emission driving with consistency. This is why we are making electric mobility an integral part of the everyday lives of our top management to set an example and to provide a clear role model." It's a big change from five years ago, when Daimler's director of fuel cell and battery drive development, Christian Mohrdieck, was willing to talk up the drawbacks EVs face. Even a year ago, Daimler CEO Dieter Zetsche explained the financial hardships involved in making EVs. But, EV technology continues to change, and so, perhaps, do the attitudes inside Daimler. As EV advocate Chelsea Sexton said on Facebook regarding this new policy, "This should be standard procedure in any automaker seeking a leadership role in the plug-in vehicle movement. Commitment starts at the top." Related Video: Electric Mobility: Daimler Management leads by example Daimler is once again setting a new milestone on the road to zero-emission driving: In the future managers will drive electrified company cars. Furthermore, Daimler is this year set to invest a further 30 million euros into extending the company's own charging infrastructure across many of its sites. This will also benefit employees, who have access to a growing range of vehicles with alternative drive systems. Stuttgart. It represents a further commitment from Daimler to an electric future for mobility: "We are continuing on the path of zero-emission driving with consistency", states Ola Kallenius, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Sales and Marketing, about the importance of the current initiative. "This is why we are making electric mobility an integral part of the everyday lives of our top management to set an example and to provide a clear role model." The agreement applies to the company's senior levels of management and focuses on plug-in hybrids.

Mercedes raises the roof on new CLA Shooting Brake [UPDATE]

UPDATE: As we feared, the CLA Shooting Brake is not currently slated for US availability. The text below has been adjusted accordingly. Of all the variants in Mercedes' smallest line, only one doesn't have a liftgate, and that's the CLA-Class. But don't worry, the German automaker is out to fix that too with the reveal of the new CLA Shooting Brake you see here. Based on the same platform that underpins the CLA four-door coupe, the A-Class hatchback, B-Class minivan and GLA crossover, the new Shooting Brake applies a similar formula we've already seen on the bigger CLS Shooting Brake but in a much smaller form – which is to say, it's a wagon, but a shapely one. The revised roofline means more headroom in the back seat and significantly more cargo capacity than the four-door's trunk. Mercedes will offer the CLA with a variety of engine choices, including a 2.1-liter turbodiesel with either 136 or 177 horsepower, a 1.6-liter four with 122, 156 or 211 horsepower. That last model will even be available with 4Matic all-wheel drive for those not enamored by the idea of a front-drive Benz, but the top of the range, of course, is the CLA45 AMG Shooting Brake that carries the same 2.0-liter turbo four – all 360 horsepower of it – as the four-door CLA45 as well as the A45 and GLA45. Driving once again to all four wheels, Daimler says it'll reach 62 in 4.7 seconds (even quicker than the crossover) and top out at the usual 155 miles per hour. Of course those options only apply to markets where the new Shooting Brake will be offered. And unfortunately, Mercedes-Benz USA confirmed to Autoblog that (like the CLS wagon) the CLA Shooting Brake won't be making the transatlantic voyage to US showrooms (where the E-Class is the only low-slung Benz wagon on offer). That leaves the four-door CLA and the GLA crossover still holding down the pint-sized fort for Mercedes. THE NEW MERCEDES-BENZ CLA SHOOTING BRAKE: SPACE FOR SOMETHING NEW Stuttgart. Breathtakingly sporty proportions and a powerfully dynamic design idiom with sensuously shaped surfaces already made the CLA unmistakable in its four-door Coupe guise. It is now followed by a further design icon, the CLA Shooting Brake, with a unique look all of its own. The lower overall height and the elongated coupe-style roof contour line, the low greenhouse and the sweep of the high beltline are the key design features of its distinctive profile.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.