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Man makes record-setting drive across the US in 28 hours, 50 minutes

Records, as the say, are made to be broken. Whether that's cramming the most hot dogs down your gullet, running a faster mile, or yes, driving across the United States, odds are that there's someone out there wants to eat more, run faster or drive harder. Speaking of that last example, the record for driving from a set location on the east coast, in particular the Red Ball Garage in Manhattan to the Portofino Hotel in Redondo Beach, CA, has been one that has fascinated gearheads since a guy named Cannonball Baker made the trek from New York to LA in 53 hours, 30 minutes, in 1933.
The competition saw its glory days when Car and Driver's Brock Yates came up with the Cannonball Baker Sea-To-Shining Sea Memorial Trophy Dash (more affectionately known as the Cannonball Run), although the record was most recently set by Alex Roy and his 32-hour, seven-minute trek behind the wheel of a BMW M5 in 2006. Now, there's a new champion, who made the trip from east to west in a scarcely imaginable 28 hours and 50 minutes, behind the wheel of a 2004 Mercedes-Benz CL55 AMG. That's works out to an average speed of 98 miles per hour over the course of 2,813.7 miles.
His name is Ed Bolian, and Jalopnik has a writeup of the epic voyage that details everything from the history of the Cannonball Run to Bolian's preparation and trouble finding co-drivers, to the trip itself. It is well worth a read.

Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.