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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Ultra-rare Maybach 57S Coupe ordered new by Moammar Gadhafi is for sale

One of Maybach's rarest 21st-century cars is for sale in Holland, and it owes its existence to one of the most controversial African leaders in recent history. Dutch exotic car dealer Auto Leitner listed a Xenatec-built Maybach 57S Cruisero coupe ordered and customized by Colonel Moammar Gadhafi but built after his death. Short-lived German coachbuilder Xenatec chose to start with the short-wheelbase 57 rather than with the longer and more stately 62. It didn't alter the sedan's length or wheelbase; instead, it created the Cruisero by extending the front doors, removing the rear doors, and adding more rake to the roof pillars. Several other minor visual tweaks set the coupe apart from the sedan, and the interior was given a more superficial makeover. Xenatec made no mechanical modifications, so power comes from an AMG-built 6.0-liter V12 twin-turbocharged to 604 horsepower and 738 pound-feet of torque. It spins the rear wheels via a five-speed automatic transmission. Although the coupe weighs 6,000 pounds, it takes five seconds to reach 60 miles per hour from a stop. The 57S Coupe was not a hefeweizen-fueled hack job haphazardly welded together in a shed. It was authorized by Daimler, and it was engineered to the same standards as the regular-production car. Executives were confident that they could sell 100 units to politicians, entrepreneurs, oligarchs, and other wealthy people around the world, but Xenatec filed for bankruptcy and closed after making only eight when one its main investors, a Saudi Arabia-based company named Auto Kingdom, abruptly stopped funneling money into the project. Gadhafi configured Auto Leitner's 57S Coupe, which was the fourth one built, and he should have taken delivery of it in 2012, but the Libyan Civil War that erupted in 2011 and ultimately led to his death on October 20 of that year derailed those plans. It was instead sold to another buyer whose identity is unknown. What's certain is that the person who ended up with Gadhafi's Maybach rarely drove it: its odometer shows about 1,429 miles. Highly optioned, this 57S is equipped with 20-inch wheels, soft-close doors, heated and massaging individual rear seats separated by a fridge, rear tray tables, front and rear air conditioning systems, a rear-seat entertainment system, and, for good measure a fire extinguisher.

First Mercedes B-Class Electric Drive rolls off line, coming to US soon

Mercedes-Benz is about to give Americans another choice of battery-powered vehicle. Offering more all-electric range than the Nissan Leaf or BMW i3, and with a smaller price tag than the Tesla Model S, the B-Class Electric Drive is officially set to arrive in the US this summer. Indeed, the first examples have begun rolling off the production line in Rastatt, Germany. Featuring drivetrain parts from Tesla Motors, the luxury compact hits all the performance parameters mentioned during its debut at last year's New York Auto Show. For a refresher, that's a single-charge range of 200 kilometers (124 miles) along with a 0-to-100 kilometer-per-hour (62 mile-per-hour) sprint in a respectable 7.9 seconds. These achievements comes courtesy of a 28-kWh lithium battery located in the floor of the passenger compartment and a 132-kW (177-horsepower) motor powering the front wheels. Torque specs for the unit seemed to have increased somewhat and are now given as 340 Newton meters (250.77 pound-feet). It boasts an 11-kW charger and can add as much as 62 miles of range to a deleted battery in an hour and a half. Sadly, it is not Supercharger compatible. The B-Class Electric Drive, which is built on the same production line as the gasoline-powered version, is going to go on sale in Europe around the end of the year and will also come in a right-hand drive version for other markets in 2015. Although pricing has not yet been announced, Mercedes execs expect it to be quite competitive with the BMW i3. Scroll below for the press release (Google translated from German). Model offensive: Mercedes-Benz launches first major series for electric cars - the start of production at Mercedes-Benz in Rastatt: B-Class Electric Drive begins For the first time large-scale production of Mercedes-Benz models with internal combustion engine and electric drive on the same line Stefan Abraham: "With the B-Class Electric Drive we are expanding our production portfolio at the Rastatt plant is a highly innovative drive variant." In the Mercedes-Benz plant in Rastatt today through the first B-Class Electric Drive off the line. This makes Mercedes-Benz models are produced with internal combustion engine and electric drive on the same line at the site for the first time. The B-Class Electric Drive is based on the Mercedes-Benz front-wheel drive architecture of the new Mercedes-Benz compact car generation and uses the modular component kit.