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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Cadillac, Daimler execs take swipes at Tesla

Despite the financial ties between Daimler and Tesla Motors, at least one Mercedes exec thinks the electric automaker doesn't have a bright future. And over at Cadillac, the message is that Tesla doesn't pose a threat but offers the luxury arm of General Motors more of classroom experience. The Mercedes story runs like this. Mercedes-Benz USA president and CEO, Steve Cannon, said at the New York Auto Show last week that Tesla has "no network" and only offers "little shops that don't have service capacity." He also said: "Folks are buying a Tesla now because they're kind of cool, but if you're a Tesla buyer, you have to have multiple cars. With Mercedes, you have a whole network. You've got no worries. ... Tesla is great, but you've got plenty of well-established brands that mean luxury, like Porsche or Mercedes-Benz, and how long do you think we're going to wait and let Tesla be out there alone [selling premium electric cars]?" "Treehuggers do not buy new luxury cars" – Uwe Ellinghaus For Cadillac's global chief marketing officer, Uwe Ellinghaus, Tesla's EV success represents little other than "a great opportunity and a learning exercise for all of us, and will help us traditional manufacturers to think twice about electric mobility." He added that, "I am not afraid of Tesla. ... There is no willingness to really sacrifice on the traditional qualities of a luxury car. These are not cars for treehuggers, as treehuggers do not buy new luxury cars." Ellinghaus made the comments during a panel discussion at the 2014 Automotive Forum. Perhaps the lesson of Tesla's offer of free Supercharging to Model S owners is what led to Cadillac to recently announce a deal with Chargepoint that gives ELR drivers access to that company's 16,500 charging stations. Read more details on that below. Cadillac and ChargePoint Bring EV Customer Luxury Driving Experience World's largest, most open electric vehicle charging network available to ELR drivers 2014-04-16 NEW YORK – Cadillac today announced a partnership with ChargePoint, the largest and most open electric vehicle-charging network in the world. The collaboration brings Cadillac ELR drivers immediate access to more than 16,500 charging locations on the ChargePoint network. The ELR electrified luxury coupe went on sale at the end of 2013. It embodies Cadillac's Art & Science design philosophy, combining provocative design with progressive technology.

2016 Mercedes-AMG GLE63 S Coupe 4Matic brings big power to go with massive name

Mercedes-Benz hopped into the luxury crossover coupe market with both feet with the recently debuted GLE-Class Coupe. While the existence of beauty in this segment is still up for debate, the Merc really gives the BMW X6 a direct competitor. With the newly unveiled 2016 Mercedes-AMG GLE63 S Coupe 4Matic, the engineers from Affalterbach are now also turning their sights on their rivals from BMW's M division. Don't let the name fool you. The GLE63 AMG Coupe eschews the twin-turbo 4.0-liter V8 from the C63 AMG in favor of an even bigger power source. This crossover uses the company's thundering 5.5-liter twin-turbocharged V8 with stop/start that pumps out 577 horsepower and 561 pound-feet of torque – 10 hp and 8 lb-ft more than the X6 M. The deep well of muscle means the sprint to 62 miles per hour takes just 4.2 seconds; faster than you can say the coupe's mile-long official name. The AMG Speedshift Plus 7G-Tronic seven-speed automatic gearbox routes all of that grunt to all four wheels with a 40:60 front/rear split. The styling of this beast gets a special nod from AMG by being the first CUV from the company to get its A-wing grille. Even if the rest of the design can be polarizing, this portion looks fantastic. The airfoil in the bumper is supposed to look like a stylized A, and from some angles, the wing almost appears like its just floating there. Each side of the GLE63 features black wheel arch flares, and around back there's a small lip spoiler on the tailgate. It's complimented by a new rear apron that has air outlets at each corner, integrated tailpipes and a diffuser in the center. Being a Mercedes-AMG, buyers sit in the lap of luxury inside. The seats are covered in Nappa leather with AMG crests on the headrests. The performance brand's moniker can also be found on the three-spoke steering wheel, and the instrument panel even gets covered in black Nappa. Obviously, if this isn't enough for potential buyers, Mercedes has a ton of options on hand. They include performance-oriented items like a sport exhaust system, 22-inch wheels and carbon fiber engine cover, but there're also more opulent choices like the fragrance mister and a high-end Bang & Olufson sound system. Scroll down for all the details on the much more powerful GLE Coupe. The new Mercedes-AMG GLE63 S Coupe 4MATIC Driving performance reinterpreted Affalterbach/Detroit.