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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Lewis Hamilton wins British GP, slashes Vettel's lead to 1 point

SILVERSTONE, England - Lewis Hamilton won his home British Grand Prix for the fourth year in a row on Sunday, while a penultimate-lap puncture slashed Sebastian Vettel's championship lead to a single point. The Briton's drive from pole to flag on an overcast afternoon was lonely, uneventful and dominant - in complete contrast to his Ferrari rival's afternoon - with Mercedes teammate Valtteri Bottas finishing 14 seconds behind to secure the one-two. "The support has been incredible this weekend. I am so proud I could do this for you all," said Hamilton, who threw himself into the fans for some crowd surfing after the podium celebrations. "The team were faultless this weekend, Valtteri did an incredible job as well, so it's the perfect weekend for us." Far behind in his wake, as Hamilton cruised to a 57th career win and soaked up the applause from an army of flag-waving fans, came sudden drama. Vettel, who had battled on worn tires but looked like securing the final podium position until the blowout, finished seventh after an emergency pit stop with a shower of sparks from the wheel rim. "There was no sign of that happening," said Vettel over the team radio. "There were vibrations but I had it for 20 laps and it didn't get massively worse. The tires didn't look great but they never look great." The German's Finnish teammate Kimi Raikkonen, who had been second before also being hit with a late puncture that sent Bottas and Vettel ahead of him, took third. At the halfway stage of the 20-race season, Vettel has 177 points to Hamilton's 176 with Bottas on 154. Hungary, a circuit where the Briton has won five times before, is next up. Hamilton became only the third driver, after his late compatriot Jim Clark and Frenchman Alain Prost, to win the British Grand Prix five times and the first to take four successive victories at Silverstone. Clark won four in a row in the 1960s, but one was at Aintree and another at Brands Hatch. Red Bull's Max Verstappen finished fourth, ending a run of retirements, with Australian teammate Daniel Ricciardo fifth after fighting through the field. Germany's Nico Hulkenberg was sixth for Renault and Force India pairing Esteban Ocon and Sergio Perez were eighth and ninth with Brazilian Felipe Massa securing the final point for Williams. Jolyon Palmer's miserable run continued, with Britain's only other driver on the grid failing to make the start after his Renault broke down on the formation lap with a brake failure.

Eight Mercedes Fuso Canter E-Cell trucks now in service

Portugal is far better known for its scenery and seascapes (not to mention some of its alcoholic beverages) than its place as a vehicle-testing center. But the European country is serving just that purpose for Daimler's Mercedes-Benz division and a new line of trucks. And they are of the battery-electric variety. Daimler has sent eight of its Mercedes-Benz Fuso Canter E-Cell battery-electric trucks for customer-trial purposes to various parts of the Western European country. And these customers include the Portuguese cities of Lisbon, Porto and Abrantes as well as delivery company Transporta. These entities will be testing trucks that have about a 60-mile single-charge range and deliver 150 horsepower. The trials for the trucks, which have 14-foot beds, will last one year. Daimler hasn't released a whole lot of details on further development or sales possibilities of the model. The hybrid version of the Fuso Canter debuted in the fall of 2009 and was under the Mitsubishi badge at the time, even though it was 85-percent owned by Daimler. That model is said to boost fuel economy relative to conventionally-powered trucks by as much as 23 percent. Take a look at Daimler's press release on the Fuso Canter E-Cell and its Portugal testing below. Zero emission and quiet as a whisper: eight new Fuso Canter E-Cell in customer trials Eight Fuso Canter E-Cell in real-life testing with customers for a year Locally emission-free and virtually noiseless Powerful, high-torque electric motor Battery capacity ensures range of more than 100 km Highlight of anniversary year for the Canter assembly plant in Tramagal, Portugal The drive system to suit: Canter Euro VI, Canter Eco Hybrid and Canter E-Cell The cleanest technology, whatever the application: Fuso is a pioneer of "green" drive systems in the commercial vehicle sector. The Daimler subsidiary in Japan is the home of Daimler Trucks' centre of competence for hybrid technology, and with this experience behind it, Fuso has also been responsible for developing the new battery-electric-powered "Zero Emission" Canter E-Cell. The first all-electric light-duty truck, produced in a small series, runs emission-free and almost silently. The Canter E-Cell for Europe is manufactured at the Tramagal plant in Portugal. Eight vehicles have now been released for customer trials.